For Immediate Release
August 23, 2006

Cambrian House Inc. Partners with Inkling

Crowdsourcing software development business partners with Y-Combinator backed company Inkling Inc. to employ a predictive market engine to find tomorrow's next great Internet invention.

CALGARY, AB � August 23, 2006 � Cambrian House Inc., a Calgary-based software company, recently partnered with Inkling Inc., an Internet startup from Chicago, IL a company who specializes in creating predictive market engines. Cambrian House, a software startup with a unique crowdsourcing business model, and Inkling, a product of Paul Graham's Y-Combinator, are a perfect match.

Inkling’s unique and innovative approach to prediction markets has removed the complexity from what has traditionally been an intimidating and narrow field and made them accessible to “the rest of us.” Inkling also offers a complete “do it yourself” solution where individuals and organizations can easily develop their own markets, enabling the creation of a robust, grass-roots marketplace. “Everyone wants to minimize risk in their organization or figure out where their next innovation is going to come from. Inkling can be a key ingredient to that process,” says Inkling CEO Adam Siegel.

Cambrian House seeks to harness the wisdom of crowds to determine which idea of the thousands of member-submitted ideas may eventually come to development through a process known as IdeaWarz � where the 5000+ members of the Cambrian House community vote in favor of ideas. The partnering of the companies was therefore a natural fit. "Predictive markets, thanks to Inkling, will help refine our idea selection process," remarks Michael J. Sikorsky, CEO of Cambrian House. "As a tool, it will undoubtedly prove invaluable for us and our community. It may not be something for all our members, but it most assuredly will empower those members who want to buy and sell Royalty Points."

You can visit Cambrian House's Idea Explorer at: http://cambrianhouse.com/idea/.

The new crowdsourcing community is free to join and can be accessed via their website: http://www.cambrianhouse.com/.

About Cambrian House

Headquartered in Calgary, Canada, Cambrian House opened its doors on February 1, 2006. Using the internet to harness the wisdom and participation of crowds, Cambrian House seizes creative software ideas from the ether and builds them into real software. With the use of online market testing, Cambrian House then objectively determines if an idea should be built or be terminated at conception.

Visit www.cambrianhouse.com for more information.

About Inkling

Inkling Inc. is a Chicago-based Internet start-up that helps companies make better decisions by tapping into the collective wisdom of their employees. Inkling’s easy-to-use, innovative, approach to prediction markets is already being leveraged by several corporate customers, academic researchers, and thousands in the general public. Learn more about Inkling at www.inklingmarkets.com.

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If you require additional information or have any questions or concerns, please contact:

Cambrian House
Michael J. Sikorsky, CEO

Tel: 403-263-2042