For Immediate Release
July 12, 2006

Cambrian House Inc. Connects Eating Fear With Raising Capital

CEO Michael J. Sikorsky begins to share secrets to his startup's success on the company's blog

CALGARY, AB - July 11, 2006 - Michael J. Sikorsky, CEO of Cambrian House Inc., today reveals tips to raising capital on the company's blog. Having raised over $2.2 million for the company, which had ranked in Alexa's top 100 reached Canadian websites within 2 weeks of the website's launch, Sikorsky divulges the key is to eat fear for breakfast, lunch, and dinner. "There are two types of fear entrepreneurs need to eat when raising capital – one based on reason, and another based on gut. While both need to be eaten, entrepreneurs often over prepare for one, and under prepare for the other."

Sikorsky reveals that while entrepreneurs have prepared for eating rational fear by formulating business plans and creating slick PowerPoint presentations, they are ill prepared for dealing with the emotional fear investors have when faced with new startups. Sikorsky's tips advise directly dealing with the emotions of the investors, catering to their greed and mitigating their fear of loss. He notes that, "when entrepreneurs sincerely believe, project a genuine aura of confidence, and act as if they are destined to raise money, they often do."

The tips revealed on the blog today are the first serving of a multi-course meal dealing out helpings of entrepreneurial advice. "We work on the assumption that the universe is abundant," Sikorsky explains, "sharing advice with other investors propagates abundance, not scarcity."

About Cambrian House

Headquartered in Calgary, Canada, Cambrian House opened its doors on February 1, 2006. Using the internet to harness the wisdom and participation of crowds, Cambrian House seizes creative software ideas from the ether and builds them into real software. With the use of online market testing, Cambrian House then objectively determines if an idea should be built or be terminated at conception.

Visit www.cambrianhouse.com for more information.

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If you require additional information or have any questions or concerns, please contact:

Cambrian House
Michael J. Sikorsky, CEO

Tel: 403-263-2042