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Stop Click Fraud by Bots

DennisJ
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  • Submitted by: DennisJ
  • Created: Jul 22, 2006, 11:29 am
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The Idea

Bots are sometimes used to click on PPC adverts, like those on Google, in order to gererate revenue for publishers, or to attack the advertising budget of rival companies. This could be stopped if the click required some sort of "intelligence" to be valid. This is the idea. As the mouse pointer hovers over the ad a picture is displayed with three images, say a cat, a dog and a rat. There is also a caption which says "click the dog to proceed". If the user clicks the correct part of the image, then the link to the avertising site is followed, otherwise nothing happens (except maybe some logging of IP adress and so on). Alternatively the images could be be something more relevant to the actual product. So, if the ad is for "Miami vacations", the images could be a dolphin, a palm tree and a surf board. The caption would be themed as well, for example "click the dolphin for great Miami vacations". The images and captions could be provided by the advertisers, or taken from a library.

I thought of this idea when I was...

... reading various article about click fraud.


Comments Posted

Felix_Mitchell
Felix_Mitchell Posted: July 30, 2006, 7:03 am

I think advertisers would be seriously turned off by the idea that real customers could be ignored if they accidentally clicked the wrong part of their add.

Also, this idea has kind of already been done with flash banners. Games like 'punch the monkey' or 'stamp on the spider' will not follow the link unless the correct part is clicked.

 

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