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Cambrian House

Cambrian House is a very interesting idea - crowdsourced software. Their goal is to leverage the wisdom of crowds to both receive as well as filter business ideas, code and creative content.
Ken Yarmosh, Jul 2006

Cambrian House began as a crowdsourcing community using a wisdom of crowds based approach to discover new business and technology ideas. These pages are being kept online as a technology demo to showcase Chaordix™.

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BrandTag(TM)

brandviolet
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  • Submitted by: brandviolet
  • Created: Jan 10, 2008, 8:14 am
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People

Ideas

Businesses
Connect with talented people. Collaborate on ideas. Realize your vision.
Not freeish. Not freesque. It's free!

The Idea

A tool that allows people to rate any brand on a number of factors (from rational to emotional).

The results if a brand rating across critical brand criteria -- and tracked historically and in real time.

From large global brands like Coca-Cola to local microbrews and everything in between, this would create an asset -- some of which could be provided for free, and some of which could be sold to companies/agencies (monitoring service), plus advertising revenue.

I thought of this idea when I was...

Gazing wistfully at tag clouds.


Comments Posted

natmaka
natmaka Posted: January 10, 2008, 2:51 pm

Many exist, all fairly visited are quickly polluted by the brand's mercenaries, presenting themselves as joe-the-average-user and using multiple accounts.

If the site can't manage trust it will crumble.

See 'astroturfing'

vanhees
vanhees Posted: January 11, 2008, 1:12 am

Yes, this brings nothing unless people are really registered in way that they can be properly authenticated. I have the same fears as Natmaka already expressed.
Tommy

CharonV
CharonV Posted: January 11, 2008, 5:31 am

For public companies such as Coca Cola, Pepsi you can check their share price minute by minute on the NYSE. This gives you an instant rating from millions of investors and its difficult to rig.

For smaller companies such as your "Microbrewery" ask for a peek at their sales graph ? its a pretty good indicator of their rating.

There is however always a light at the end of the tunnel !

a) The downside of your proposition is that it can be easily rigged, and therefore is pretty much worthless as a polling system.

b) The upside is that it can be designed as a "subliminal" marketing tool.

Let people think that they are being Poled when they are actually being sold Lol.

natmaka
natmaka Posted: January 11, 2008, 12:14 pm

Some know how to hare prices are easy to rig many small individual were ripped off, often discreetly (for example by people doing insider trading).

No trust in... not trust out :-)

> Let people think that they are being Poled when they are actually being sold

Uh oh, this is becoming a political project :-)

CharonV
CharonV Posted: January 12, 2008, 7:00 pm

Hi natmaka,

It is very very difficult to "rig" prices on the NYSE (New York Stock Exchange) as it also is on most international Stock Exchanges.

Insider trading is a totally different matter.

Record companies have (psuedo)polls, TV shows have(psuedo) polls etc. Its all about marketing, and or attracting calls to premium charging numbers.

This proposal is not in the nor anywhere near "Nielsen" area of credibility, this is why I suggested that it should be used as a marketing tool. As a marketing tool I think it will work?

natmaka
natmaka Posted: January 18, 2008, 12:35 am

Hi!

> It is very very difficult to "rig" prices on the NYSE

People, on NYSE, vote with their bucks. Who will feign to like a company this way, by buying shares?

This BrandTag idea does not provides such a deterrent fee.

> As a marketing tool I think it will work?

Some may believe such 'marketing' sites relying forged enthusiasm. Poor souls...

 

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