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...in the past year, Cambrian has become a leader in software crowdsourcing, bravely inviting one and all to contribute their ideas and brainpower to developing mass-market Web applications.
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Cambrian House began as a crowdsourcing community using a wisdom of crowds based approach to discover new business and technology ideas. These pages are being kept online as a technology demo to showcase Chaordix™.

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Where in the WWW is Waldo?

Nubes
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  • Submitted by: Nubes
  • Created: Dec 9, 2006, 1:42 am
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Not freeish. Not freesque. It's free!

The Idea

Since Waldo is already taken we will use Wabo. A quick an easy game of Where"s Wabo starts every hour at www.whereswabo.com. Just click the join buttton. No need to register. No credit card or contact info needed. When the clock reaches 0 a link appears. Somewhere within the linked page hides Wabo. Timer keeps track of how long I takes to find and click on him. Lowest combined time after 5 rounds wins. Each round goes to different site. The fastest times are displayed after each round. 30 sec. max time per round. Maybe 1000 players per game. Revenue is generated from the sites where Wabo hides. Example: Game starts, the link is www.nbc.com/wabo/earl and Wabo is hiding behind a very pretty Catalina. Now I want to watch >My name is Earl> tonight. The winner gets to choose a prize that was featured on one of the sites. Winner provides email, gift card is sent. As many games as needed can be started. Could have categories, like tech, TV, games... Wabo could have different looks for each.

I thought of this idea when I was...

Just looking around at other people ideas. I saw FlasHLitE"s idea >What a wonderful world website>. The name just made me think of Where"s Waldo. Then it blossomed into a large RP garden from there.


Comments Posted

digiterata
digiterata Posted: December 11, 2006, 10:54 pm

It's easy, it's fun, and it drives traffic to sponser's websites - built-in business model. What's not to love? Nubes, you're a marketing genius. I'm sending you a friend request right now. I want to see what else you come up with!

motiggidy
motiggidy Posted: December 19, 2006, 1:14 am

At first I thought this was fairly dumb, but then after thinking about it some more I do think that advertisers would pay for it! And from the ton of sites needing advertising, this might work.

Nubes
Nubes Posted: December 20, 2006, 7:58 pm

It took a few minutes to convince myself it wasn't stupid. Advertisers get a known quantity of their target audience looking at their site by choice for a set amount time. Google may offer a lot of eyes but most people are not only uninterested in the ads, but annoyed by them and quickly click away from them. The users have fun playing a somewhat mindless game and might even win a prize. And there are no strings attached.

The more I think about it the more I like it.

carlito
carlito Posted: January 31, 2007, 3:44 am

Great business model!

The people who are likely to join are a much targeted group I think: guaranteed revenue!

The challenge is to get enough contestants joining the game.

Woober
Woober Posted: February 7, 2007, 9:49 pm

I think this is great. I'm always looking for something quick & easy to do for a few spare minutes here & there, especially when I'm at work. And if this didn't require me to fill out an entire annoying questionnaire on myself just to get signed up then I'd totally participate. Especially if you get a prize at the end - people love getting promotional gifts and awards.

From an advertisers perspective, there aren't many ways to guarantee potential customer viewing of your website but that's exactly what this concept achieves. Even better that the customer is actually looking closely at your site. Seems like lots of benefit with minimal cost - some free CDs/DVDs/gift certificates, etc.

Has a lot of potential. Definitely a win-win for participants & advertisers.

be2j2m
be2j2m Posted: February 8, 2007, 1:43 pm

Dumb ... sorry.

CyberCerberus
CyberCerberus Posted: February 11, 2007, 10:38 am

Playing solitaire all day long is also dumb, but people do it anyway.

This idea has huge potential.

Nubes
Nubes Posted: February 11, 2007, 10:48 am

A purple singing dinosaur named Barney, Baywatch, almost any movie by: Adam Sandler, Chris Farley, or Jim Carey, The Power Rangers, gambling, drugs, The Jerry Springer Show... Dumb is fine with me.

GordonMcDowell
GordonMcDowell Posted: February 12, 2007, 1:32 pm

I'm wondering how we'd coordinate the placement of a great # of Waldos? Maybe anyone can submit a site with a Waldo on it, and (after being screened or ranked by us internally) its added to the URL list. I mean we're not talking about wrapping other people's web pages in our waldo-showing-framework or something like that?

Has anyone tried something like this in SL? Do they have easter egg hunts? I'd assume so, but wondering.

Cory_Ross
Cory_Ross Posted: February 14, 2007, 2:40 am

I just forgot to express my love for this idea. I want this to win.

Concern:

I'm not a web guru, but it sounds like a simple version of this could easily be cheated. Any idea how to prevent cheating? After all the years pogo.com has been active, they still don't have a good way of catching click-software culprits, and as demonstrated by pogo.com cheat software, even stuff like Flash is vulnerable to the image detection software the programs use.

motiggidy
motiggidy Posted: February 14, 2007, 5:13 pm

I don't think it can be cheated. How can you get a program to search for something on a website when you don't know what that specific thing will look like? But then again, cheaters are resourceful and highly motivated.

My main concern is that people on the easter egg hunt would get tunnel vision and not even remember what the website was selling. On the other hand, people watch TV ads and apparently pay attention to them; and even exposure to a brand is important.

Doymarn
Doymarn Posted: February 15, 2007, 5:30 am

A thought just came to mind which would secure the process from search bots, reinforce remembrance of the advertisers website and provide a nice feedback loop and finale... when a person finds the wabo mark they click the mark and they are sent to a page... enter the NAME of the website they visited (great reinforcement of advertisers site)... traverse back to advertisers site if they forgot... they then get a clue related to which site they have come from as to where on the Google Map that is displayed, is wabo. They then connect the clue and guess a co-ord or town or country. Also displayed on this map are all the flags indicating who is playing and where from... gives people some tension as to player participation and popularity... and nice advertisers feedback too. An idea!

Nubes
Nubes Posted: February 15, 2007, 9:44 am

Just an expansion idea: Wabo can do many different things. Wabo on Wheels- race around a site collecting images. Drive over your shopping cart to drop them off. Watch out for links or you will lose all your images. Most images at the end wins. Wabo Bonking- Wabos pop up an run all over a site, you must bonk them with a hammer. Golden Wabos are worth double.

The main point is to keep people looking at a site based on playing a game. The possibilites are endless.

idealogue
idealogue Posted: February 20, 2007, 10:49 am

I like the idea that once this is developed it could be re-used for many different purposes, such as helping people learn to navigate the internet and perhaps for education. Fun!

jade9348
jade9348 Posted: March 22, 2007, 6:14 pm

The main problem is cheating, i enter once, see where wabo is, then i enter again with a changed ip, browser etc and i instantly know where wabo is.

 

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