Hello!

You've landed in the archive of the Cambrian House community. We've kept some pages here for posterity but the community is no longer active. Now we market the technology that made our early crowdsourcing a success.

Can we help you get to Cambrian House the company? – Come on over.

Are you seeking crowdsourcing technology? – Check out Chaordix by Cambrian House.

Thanks for dropping by
The Cambrian House Crew

Close [x]
Cambrian House

Many of life's failures are people who did not realize how close they were to success when they gave up.
Thomas Edison

Cambrian House began as a crowdsourcing community using a wisdom of crowds based approach to discover new business and technology ideas. These pages are being kept online as a technology demo to showcase Chaordix™.

Looking to harness the power of your crowd? Find out about Chaordix™ - technology that enables enterprises to get the most out of crowdsourcing.

On-Demand Urban Passenger & Parcel Courier

cwiddicombe
cwiddicombe is offlineSend a Message to cwiddicombeAdd cwiddicombe as a FriendSend a Hat Tip to cwiddicombe
  • Submitted by: cwiddicombe
  • Created: Apr 25, 2007, 12:46 am
  • Share on Facebook
  • Promote
 

Join Cambrian House

People

Ideas

Businesses

Connect with talented people. Collaborate on ideas. Realize your vision.
Not freeish. Not freesque. It's free!

The Elevator Pitch

For urban businesses and people who need to send a parcel or go on a short trip within a city the UrbanTrans is a transport system that lets you choose the price and timeframe for delivery in real time. Unlike typical taxis and courier companies our product can provide flexibility at a lower price.

The Idea

A passenger & parcel vehicle courier system that uses interactive pricing based on maximising revenue per km per vehicle (i.e. load factors).



People can order a ride for themselves or a parcel via SMS, mobile web or web using visual map that shows pricing of trip that would be charged by each vehicle in a given area. You choose the vehicle that optimises the trade off of time versus cost. The web-based system then routes the driver of the vehicle via the new pick-up point. The key is the pricing "black-box" that trades off the priorities of the existing payload with current capacity and route in order to maximise $ per km.



More regular deliveries are cheaper since they provide a more stable demand on capacity. Additional margin is made on time definitive requests that are serviced by matching the best route available using existing vehicles in transit.



Additional efficiencies will be gained through the system analysing the best routes to take for a given time of day.





I thought of this idea when I was...

The low cost airline industry that does extremely cheap fares for early bookings etc. and prices increase as it gets closer. This system goes one step closer and combines route information with pricing.

This idea also has links in a fusion of fixed route/low-price buses and more flexible route/high-price taxis.

The fusion of the parcel and people was based on the fact that it doesn't really matter what you carry if your objective is to maximise the revenue per km per vehicle.

Finally, I figured that people would be willing to reduce the overall cost of a trip by sharing capacity. They do share on buses, but this idea provides a more flexible way at a cost that would cost somewhere between a bus and a taxi.



Comments Posted

anathema
anathema Posted: April 25, 2007, 1:54 am

I have worked in the parcel courier industry for many years and can see advantages of such a system. Do you envisage it being run within a single company or a more global system where carriers bid against each other on price?

cwiddicombe
cwiddicombe Posted: April 25, 2007, 4:06 am

I see it run as a single company. I suspect this requires more capital in the short term, as well as a critical mass of vehicles to make sure the network worked as a single 'organism'. But as long as the system sufficiently differentiates the service/products when compared to competitors' offerings (via price or flexibility), there would be greater value in being a single company in the long term.

I have seen a few examples of the second model here in NZ that effectively act as brokers, but I'm not sure whether the carriers bid against each other directly. Any system would have to be pretty dynamic since the idea relies on real-time tracking/information from the vehicles to work effectively, rather than waiting for carriers to finalise bidding.

The second idea may work on longer haul transport?!

anathema
anathema Posted: April 26, 2007, 3:42 am

The idea of a 'Haulage broker' is one that has been rattling around in my head for many years. Unfortunately a quick google found freight quote. As an automated dispatch system for motorcycle couriers/ minicabs etc though, I think this would be interesting.

woody
woody Posted: April 26, 2007, 12:56 pm

Would be great to tie it into some sort of location based service using cell phones. Subscribe to the service and you could get an sms if you are near a pickup location.

Kilroy
Kilroy Posted: April 26, 2007, 4:01 pm

Great idea.

For parcels:

Based on the number of couriers/delivery vehicles, you could potentially cut costs by handing off deliveries to the next zone's vehcile once the pickup vehicle left its designated zone. Basically it would be like dynamic cross-docking based on the locations of vehicles and the destinations of the packages.

However, while this would have lots of complexities including the revenue sharing if multiple people were involved in the delivery.

Allan
Allan Posted: April 28, 2007, 4:29 pm

Take a look at what ecourier.co.uk are doing. They are getting a great profile in London for being so integrated with the www/gps/sms etc.

They must have the core systems you need - and may have looked at the price / time model you describe.

Perhaps they would cut a deal to franchise the core system?

Don't forget the ebay plug in :-)

cwiddicombe
cwiddicombe Posted: April 30, 2007, 3:07 am

Cheers Allan.

Grateful for you picking up on similar ideas around the world. This site is pretty much exactly what I was thinking, but with a slight variant around carrying people as well. Here in Auckland the public transport system sucks (London is great if you use the Tube) so I think a similar idea could apply here. I like the idea that you can use whatever mode of transport you want (e.g. cycle, van, car etc).

I wonder what makes the best margin, picking up people or packages? Probably packages given you can fit more into a van?

Its funny how ideas are sometimes arrived at in similar veins but completely independently! I see it as proof of market concept if someone else is doing a similar thing somewhere else in the world.

anathema
anathema Posted: May 3, 2007, 3:26 am

I rather like the idea of applying a similar system to eCourier's to allow independent operators to pick up packages/fares. An automated dispatch system say. Customer sends an sms message or phones a globally available number and the system notifies the operator best able to fulfil the request.

 

Post A Comment

Got something to say?
Log in to post a comment.