Hello!

You've landed in the archive of the Cambrian House community. We've kept some pages here for posterity but the community is no longer active. Now we market the technology that made our early crowdsourcing a success.

Can we help you get to Cambrian House the company? – Come on over.

Are you seeking crowdsourcing technology? – Check out Chaordix by Cambrian House.

Thanks for dropping by
The Cambrian House Crew

Close [x]
Cambrian House

The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
Malcolm Gladwell

Cambrian House began as a crowdsourcing community using a wisdom of crowds based approach to discover new business and technology ideas. These pages are being kept online as a technology demo to showcase Chaordix™.

Looking to harness the power of your crowd? Find out about Chaordix™ - technology that enables enterprises to get the most out of crowdsourcing.

View next idea in this round »

Imagine - the "Apple" of Vibrators!

SOJUstyle
SOJUstyle is offlineSend a Message to SOJUstyleAdd SOJUstyle as a FriendSend a Hat Tip to SOJUstyle
  • Submitted by: SOJUstyle
  • Created: Jul 30, 2008, 12:14 pm
  • Share on Facebook
  • Promote
Work on this business
 

Voting begins shortly...

The Elevator Pitch

For young urban modernists who love great brands the SOJU product range is a modern sex brand that is borne of great product and marketing design. Unlike most of the tacky and tawdry stuff on the market today our product compliments the user with aspirational value.

The Idea

Imagine if Apple designed a vibrator. Take that concept and expand it into a complete consumer brand.

SOJU is it, whereby we:
- live to WOW the customer with GREAT DESIGN
- position for the upper-middle market
- target trendsetting 20-somethings
- build consumer relationships through mainstream retailers and directly online, and eventually through our own branded stores

We are starting with vibrators, and will extend into Bath/Body, Apparel, media, and décor. The long term plan includes a very contemporary approach to brick and mortar retail - again, think of Apple. We are propelled by one central theme: consumers crave great design wrapped in aspirational value. We are positioned to win as Nordstrom, Macy's and Target replace the creepy XXX shop as the venues to buy products for sensual pleasure.

The Logo

Scroll Left Scroll Right
 

I thought of this idea when I was...

While at Frog Design in San Francisco, a few of us looked at various consumer categories that were due for "re-invention".

The adult products business seemed so obviously in need. So few people feel good about buying adult products. Despite the deterrants, it's still a huge business! We imagined what aspirational design and marketing could do...


Comments Posted

0 comments posted
 

Post A Comment

Got something to say?
Log in to post a comment.