Idea in a Nutshell:

1. The seller posts a lead he wants to sell and sets a priceâ€"or perhaps places it for auctionâ€"eBay style(feedback, ratings, et al.).

2. The buyer browses his industry area and either places a bid or buys the lead.

3. C2B Lead Marketplace take a small percentage of the sales price.

4. Profit!

Target Market:

Knowledge workers, employees of small/medium companies that are exposed to organizations needs and decision makers who will address those needs. There are many employees out there that would not mind profiting from their company's spending by helping the right sales person contact the decision maker.

Industries Which Can Benefit:

1. Software - Accounting Software, Point of Sale, etc.
2. Real Estate - Company planning to relocate, your boss may not know of all the commercial spaces available.
3. Credit Card Processing - This decision is made rarely but yields good profits for the selected firm.
4. Business Machines - Fax/Copy Machines with Service contracts are a very Profitable businessâ€"many independent firms.
5. Insurance - there is all types of insurance, from health for the company, to liability and workers comp.
6. Furniture- There is plenty of used and new furniture options here with a lot of operators.
7. Ad-hoc/Handyman/labor/movers â€" i.e. my company hires a handy man to build chairs, tables and anything else we need as we grow. Movers is already a big lead generation business online, most movers would love to move a business if given the opportunity.
8. Marketing - from sign and banner printing, to actual marketing promotions in magazines, local np, valpacks, etc.

Critical Mass Obstacle:

When there are no buyers, sellers won't waste their time. When there are no sellers, buyers won't waste their time. There are some ideas on how to overcome this obstacle, but others are welcome.

Competition:

There are a lot of different angles to the lead generation/brokering business. Research does not show any that are targeting third party information volunteers.

I like the idea and can see people totally going for this. Who wouldn't want to make some extra cash. My company is moving right now and I would have definitely put the lead up for some large corporate RE agent to snatch it up for couple hundred bucks.

This is a great idea. I can't believe that it doesn't exist already... I surfed the web and found nothing like it. In a lot of industries companies pay a lot of money for marketing and leads hoping that they hit their demographic where as here they would be buying direct leads. These leads would be very valuable to the buyer because of their high potential for a sale. When this site grows I can see leads being very expensive.

..there are lots of lead generating activities..but selling the leads seems like a SPAM thingy to me that would produce more junk mails and other privacy intrusion issue.

my 2 cents.

agree with saigon! its the anti SPAM sentiment around

the bottom line for me is that the idea is good, worth to build upon it. you get my 3stars, for now ;)

I am not sure that I unerstand. I like the idea of employees selling leads to suppliers but I am not sure how the implementation you propose achieves this. For example, why wouldn't the procurement department of a company go directly to this website that you are proposing and deal directly with suppliers there?

The website sounds more like a B2B marketplace to me, many of which have been tried before - some succesfully and others not. I am keen to learn how what you are proposing is different. Apologies if I have missed the point of your idea.

selling infos? nahhhhhhhh!!!!

This would not work in government as three bids are needed for any purchases of good & services over $5k. however I am sure that there are lots of private industries that could profit. Not too sure of the ethics involved...

Interesting. How do you keep the leads valuable/relevant, though?

Forget about ethics for the moment; are you sure this is actually LEGAL? I'm no expert, but I can imagine a scheme like this falling foul to insider trading and unfair business practice regulations. Check this out before going any further!

my favorer part is the logo.

This may not be ethical