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Crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call.Jeff Howe, Jun 2006
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The idea here is to create a renewed interest in zoos and animals via an enhanced animal adoption process. Proceeds - a percentage - would benefit the particular zoo that the animal was adopted from/product was sold at, as well as help wildlife causes.
Similar to the idea of Webkinz, the plan would be to include stuffed animals with unique codes that enable one to go online to that particular zoo, which would be included and sold with an animal adoption package.
The stuffed animal would have a unique code to log-in to a main zoo web site in which the interactive layout would actually be the exact layout of the particular zoo that it was adopted from, as well as its environment in the wild - both acting as the animal's "home." The web site would be both educational and entertaining with activities such as "Be the Trainer"; "Animal Facts"; "Direct the Zoo", "Chat with a Trainer," etc.
Thus, if a child adopted a particular wolf at Brookfield Zoo, they would receive the adoption package for that wolf including a stuffed animal of a wolf with a code to log-on to the online Brookfield Zoo; if the animal was adopted from the San Diego Zoo, the online layout would actually be that zoo, and so on. If visiting a zoo on vacation, this would be a really cool way to revisit the zoo and relive some memories as well.
This would connect the actual adopted animal at the particular zoo to the stuffed animal to its online character and online zoo "home," as well as its online wild "home."
I thought of this when I was at the zoo with my family during a time when there was a national Webkinz shortage that was occurring earlier this year. We have had a family membership to Brookfield Zoo (in a suburb near Chicago, IL) for 5-6 years now, and sometimes adopt an animal through their adoption program. Since Webkinz are such a hot item with children, as well as the whole Internet connection, I thought renewed interest would be sparked in zoos and animal adoptions if zoos utilized this idea as part of the adoption process.
I was actually walking past the membership/administrative offices at the time when a "light bulb" went on...
Since it is a similar idea to Webkinz, with really the only big difference being the online environment, I'm not sure if this infringes upon any rights or not. If not, I think it would be a great idea to implement.
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