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Social Network for Families

thecougar
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  • Submitted by: thecougar
  • Created: Jul 3, 2007, 7:03 pm
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The Idea

Teens are crazy about MySpace, but older/younger generations have yet to jump on the bandwagon. My idea is a locked-down social networking site (ala Facebook) that allows you to define a family network (ala Geni) and send out messages/files/family invites to individual family members or select groups (ala Pownce).

Users would start by entering in their family tree (or importing directly from Geni). Each family would appoint a “Head of Household” who would perform admin activities like validating new users who claim to be part of that family. Users could send or receive messages, but only to/from other users in the family. This would be a great way to get the younger generation involved in a safe social network without the FOM (fear of MySpace) many parents currently have (or should have if they don’t).

Another interesting feature would be to take a cue from my boy Kevin Rose’s new Pownce service and allow users to choose how they plan to distribute their messages. For instance, you could send out to a message specifically to your Grandma Parkerson, a graduation annoucement to your entire family, or share the latest Kanye West single with your whole Auntie Team.

I thought of this idea when I was...

thinking about what my own family is using the Internet for, which is mostly for keeping in touch with other family members.


Comments Posted

vanhees
vanhees Posted: July 4, 2007, 12:58 am

See where your heading for but I'm not sure if the older s will jump on this bandwagon.
Myspace is a horrible website (my humble opinion), but this site will even be more complicated unless you really have a nice and easy user-interface.
Tommy

thecougar
thecougar Posted: July 4, 2007, 12:43 pm

Vanhees - good comments. When I look at my own family, it seems like there is one aspect of the Internet that non-techies are latching onto - the ability to stay in touch with family members. This is one reason that I thought Geni was a great idea when it launched. In fact, Geni is up to 5M users profiles and has a $100M valuation. In five months. Not too shabby.

I think this "geneology" theme is key to bringing an older crowd on the Internet. Also, I completely agree with you - MySpace's UI sucks and this site would demand a ridiculously simple UI. That's where the "Pownce" piece of the puzzle fits in. If you haven't seen it, you should check it out. The UI is simple and elegant. Even though it doesn't really do anything that isn't being done by IM or Email or Twitter, it's that design element that I think will make it a hit.

BarendKaas
BarendKaas Posted: July 5, 2007, 6:42 am

@thecougar: nice idea. People above50 years are a great target group to focuss on. About the usability: Have you seen zude.com already? Drag and drop almost anything you like on a webpage. mght e something that could work for this idea.

darlinglilred
darlinglilred Posted: July 5, 2007, 9:10 am

How is this much different from myfamily.com?

thecougar
thecougar Posted: July 5, 2007, 10:40 am

DLR - Nice site, I think that is a great example of one way to do a family website. It's very Web 1.0, though - a single page where people can post photos and messages. My idea is more of a social network where each person would have their own page, and would be able to browse around other family members pages. The other pieces missing are the ability to create a family tree, and the ability to send out pownce-style IM messages (single message, big group message, small group message). I like their focus on simplicity and privacy, two very key elements for this demographic.

darlinglilred
darlinglilred Posted: July 5, 2007, 11:40 am

thecougar you can link pages together with my family though, much in the way you link profiles together in facebook.

Brenden
Brenden Posted: July 5, 2007, 9:43 pm

this is a great idea... whats the business model? ads?

thecougar
thecougar Posted: July 6, 2007, 12:58 pm

GL - $20/month subscription fee

j/k, probably a standard combo of ads + premium services + praying that MSFT/GOOG/YHOO buys me out.

Moogy
Moogy Posted: July 6, 2007, 2:08 pm

You can use Facebook to do most of your idea.

Whats the "it" factor that makes the difference?

]V[oogy

thecougar
thecougar Posted: July 6, 2007, 3:05 pm

Moogy - Two things: the ability to create a family tree, and the ability to send out simple Pownce-style IM messages (single message, big group message, small group message). Also, the brand. Facebook is known for being a place for college kids to find people to hook up with.

I was talking with a co-worker about this the other day (who asked the exact same question) and made this comparison.

"If McDonald’s decided to put steak on the menu, why would you need Ruth’s Chris? Geni’s worth $100M because they do one thing and do it exceptionally well. Although, if McDonald’s were to find a way to make a high-quality steak at a decent price, there’d probably be a heck of a lot of less cows out there destroying the ozone. "

Translation: *if* McDonald's could execute well on this idea, they would probably be successful. However, there's always room in the marketplace for a niche. Never underestimate the power of a brand.

saigon
saigon Posted: July 6, 2007, 8:34 pm

This idea is really nice...specially the "disfunctional" family now a days in terms of physical contact due to careers and even children's educition...expat and mostly Asians whose one or two members of the family (multiply to the relatives whose out of the country) this is will serve a good bonding sites to track everyone under one Family friendly and unifying site.
You got my vote!

Debbie
Debbie Posted: July 26, 2007, 8:36 pm

Hey guys what you are talking about already exists!!

at http://www.mygreatbigfamily.com

 

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