The amount humans can achieve is directly proportional to the number of things we don't have to understand.
William McKnight, 3M

Ad City

cristimanole
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The Elevator Pitch

For the client who needs to see what the market holds or to offer his products or services the Ad City is a advertising service that brings the market closer to both parts envolved in the process. Unlike Google or other search engines our product presents to the client the offer in a natural way, easily accessible.

The Idea

In a browser window you have a 3d city. The point of the 3d is not as much to look good, but to present the information in a natural way...

There are avenues for say "software companies", "car manufacturers", etc. Each building represents a company which advertises its products or services.

The user is able to go inside the building to see the products rendered in 3d or a presentation of the services.

A user comes to this site to see for instance all the cars available to be bought in NY. He goes to the "car sellers" avenue and sees all the offer available. He does not need to scope the web, to google it, spend a lot of time... You can even have a special building where the user can come to get advices based on his budget, on the quality of the product/service...

The income of this site comes from... the companies who advertise here... and, if "advices" are implemented, from a fee for that.

I thought of this idea when I was...

Endless searching for a product... in too many places.


Comments Posted

saigon
saigon Posted: August 6, 2007, 4:50 am

a virtual visit you mean thru your propose site? ala secondlife mall?

cristimanole
cristimanole Posted: August 6, 2007, 4:54 am

@ saigon

more city oriented, not avatar... the accent is on the product / services that are advertised and not on the avatar interaction.

also, the world needs not to be so well designed. The key is simplicity. It should be very easily "navigatable", searchable, etc.

saigon
saigon Posted: August 6, 2007, 5:21 am

hmmm... you mean "city"..am not familiar with 3D city..i thought its a second life thingy but set in a city you mean?

looks cool..isnt it been done yet in 2ndlife..you know even interviews are being done there now =)?

vanhees
vanhees Posted: August 6, 2007, 6:49 am

I'm also thinking second life
Tommy

cristimanole
cristimanole Posted: August 6, 2007, 6:50 am

from what I know, this specific product has not been done yet. Yes, second life COULD do this, but the user would need an id... and the second life world is big, contains all sorts of information... Ad City just offers a services... think of it as a tv channel only for commercials.

pedroe
pedroe Posted: August 7, 2007, 8:38 pm

How would this be different from what Google maps offer? How do you differentiate it? What would you see when you are at the mall? Would it be an Iframe of their website and a direct link that goes to another page and away from yours? Or would it offer coupons for that particular business?

cristimanole
cristimanole Posted: August 8, 2007, 4:24 am

Google maps is not 3d... you can walk this city.

In a building for say Audi, you can see their cars, 3d rendered. If the company who advertises on Ad City wants an IFrame with its site, that is the easies way to go.

You can buy the products from Ad City (as an intermediary) or point them to the sites where those products can be bought.

On top of that, you get a special building (place) where clients can see product reviews, comparison, ratings, etc.

cristimanole
cristimanole Posted: August 8, 2007, 4:32 am

The most important difference from Google Maps is that GM is real :). This city is an 3d rendered city with virtual avenues (not a real city) for each industry.

If I'm looking for a laptop for instance, i would have "computers avenue" with "laptop street" where HP, Dell, etc advertises their products.

This is the ideal situation -> when big companies like HP or Audi come and advertise here. At the beginning I am sure only little companies would be interested. This is a marketing problem, I don't do marketing :). Anyways, the point is the site doesn't promote products or services on its own, only based on a contract with a company which offers that products or services. Ppl at Ad City are not to scope the market and add products or services. They can do review thought, clients of the site can also do that.

Merman
Merman Posted: August 8, 2007, 4:26 pm

This might work, but I think you should spend some time in a place like 2nd Life and see how it is already being implemented...Read about what corporations are doing to further their designs in this regard. The differentiation of "like" objects on your "city" street would be difficult to show how products are much better from one vendor than another. I'm giving you a thumbs up...but this needs more work.

DaveK
DaveK Posted: August 8, 2007, 7:07 pm

Secondlife has proven that this doesn't really work for large corporations (at least not yet) and they have the additional incentive of user created content. I don't think there would be any incentive to visit a 3d world consisting totally of virtual malls and advertising, real-life is enough like that already.

However... as technology continues to improve, there are plenty of other virtual worlds either active or in development all hoping to leapfrog Secondlife, so there could be room for another one.

http://www.there.com/
http://www.moove.com/
http://www.activeworlds.com/
http://www.outerworlds.com/
http://www.worlds.net/

firefox
firefox Posted: August 8, 2007, 10:20 pm

Similar view as above man.

cristimanole
cristimanole Posted: August 9, 2007, 3:16 am

i wonder what you guys would've said about the sell pixel advertise on a blunt web page :). And that guy made a lot of money and a lot of copy-cats followed.

This is similar to that, only that it really tries to help consumer.

It ain't second life, not even close to. It's just "commercial tv" in browser. Come to think of it, would you have considered that idea not worth it too?

thunderbear
thunderbear Posted: August 9, 2007, 4:35 am

..Si, pardonme but i vision this as functional GTA: http://planetgrandtheftauto.gamespy.com/

debtkill
debtkill Posted: August 10, 2007, 12:28 am

I think it's totally worth a shot, but what would the startup costs be like? Is it expensive/time consuming doing all that 3d rendering, or would you try to have the companies themselves build their HQ's and then import them into your virtual world?

cristimanole
cristimanole Posted: August 10, 2007, 2:25 am

my idea is to build the virtual world FOR the companies which what to advertise here. This is the service we'd be offering for them. For the clients, besides the ad world, there could be the "review" part.

Startup costs -> time for development to build the world (a few months). I would definetly do this if I had another two devs.

I see that i didn't convince you with this. I will try to consider all the details involved in this and resubmit the idea in the next rounds. Maybe then it will be as appealing to you guys as it is to me :)

fpinto
fpinto Posted: August 10, 2007, 12:23 pm

I don't see it as a good idea. I remember VRML from years ago and the whole "surfing" on a 3D environment with buildings and storefronts.... no one bought into it. It's not natural and takes longer visually.

ccozad
ccozad Posted: August 12, 2007, 3:09 am

The "red light" district will dominate your city :(

Besides that, I don't think 3-D surfing is any more "natural" than 2-D surfing

It could make money, but my question is why would someone want to visit your 3-D ad city? A lot of people I know get ad block plugins for fire fox because they are tired of being buried in advertisements.

cristimanole
cristimanole Posted: August 12, 2007, 6:58 am

i would come to this site for reviews and ideally, because all the products can be found here, easily.

Kevin_Cox
Kevin_Cox Posted: August 14, 2007, 11:09 pm

There are lots of 3d worlds this is not new.

hro_jim
hro_jim Posted: August 15, 2007, 2:32 am

So basically you are taking PC Magazine and other vendor related websites and virtualizing it so it looks like a GTA or 2nd Life thing vice a regular website.. I like it but I think your problem will be draw time...How long will it take for all the images to refresh on your screen..

You could multi-phase this with phase one more of a cheesy street look that users dont move down smoothly but have a tabbed like look along the sides of the street with the names of the vendors on that street..Even a search that would take you to the front of the 'store'...

Later phases would add more realism to the view...But hopefully after we all have tons of bandwidth and superfast machines to browse from..

Almost like taking a phone book's categories and breaking each one into a street...Then build a store front per entry and then open up to vendor's website...Allow 'street searches' using keywords provided by the vendor, so a search for new cars will turn up a newly made run time street with all the vendors that those keywords hit on...

As time goes on and you get more vendors, you might need to do multi-level store fronts with a key word describing all the "offices" of that vbuilding...

ya this would look cool and might be more fun that lookin thru a million link hits but it has to be fast and I dont think it would work until it is fast to refresh..

Jim

bcforrester
bcforrester Posted: August 15, 2007, 11:10 am

There are probably lots of other aspects about a product that are more important to advertise vice just a 3d model of it. This can be done fairly effectively with flash or some of the virtual tours imaging software (see almost any hotel site to see a "virtual 3d tour"). I would prefer to see a site that concentrates on the specs and how to use the product.

 

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