The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
Malcolm Gladwell
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Sponsored prize - treasure hunts

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The Idea

Sponsors donate a prize and clues to winning the prize are split up by the hunt system and placed onto participating websites. Participating websites are rewarded with traffic and new users to their websites. Participating websites must simply place a code generated for them when they signup on any page they desire. Participating sites can pay a small fee for the service, seeing as how they are receiving lots of traffic.

I thought of this idea when I was...

Treasure hunts are fun, why not take it to the next level online.


Comments Posted

ArchChef
ArchChef Posted: July 31, 2006, 1:37 am

Took me a few reads to make sense of what you are saying, but It sounds like a pretty neat idea to be honest.

AndyDoan
AndyDoan Posted: August 3, 2006, 6:25 pm

I think I know what you are getting at here but I really couldn't support this idea until you refine it a bit more. Some of the sentences just don't make sense.

Edit this listing and message me, I'll be glad to give it another look!

JordanRoss
JordanRoss Posted: August 1, 2007, 1:36 pm

Couldn't this take down smaller websites, looking for traffic, due to the amount of new users visiting, thus ruining the hunt?

GordonMcDowell
GordonMcDowell Posted: August 1, 2007, 1:37 pm

Well big game companies have experimented with hints-on-websites... and NIN did some sort of viral marketing campaign with a bunch of fake websites. I don't think hiding clues on multiple websites is innovative any more. NIN sees success but that is because it is artistically done. As strictly a marketing exercise I don't think you'll excite people.

And I'm not personally keen on all the wasted effort it would involve. People hitting sites... chasing hints... accomplishing nothing. I think the valuable customers are already perceiving their own time as quite valuable.

ThrasherC
ThrasherC Posted: August 1, 2007, 2:58 pm

I would tend to agree with GordonMcDowell. I can see a lot of users just getting bored and/or annoyed with a marketing scheme like this.

Brenden
Brenden Posted: August 1, 2007, 8:22 pm

great ad idea

firefox
firefox Posted: August 2, 2007, 4:24 am

Nice one C_G. This surely can be take forward. Keep working.

superavit
superavit Posted: August 2, 2007, 7:56 pm

car companies have done it: Audi, Mazda, Volvo...

kairaspo
kairaspo Posted: August 3, 2007, 11:37 am

i think its been done, such as the volvo pirates of the caribbean chase..

JelmerBV
JelmerBV Posted: August 4, 2007, 4:50 am

I'm not completely understand what you want... Maybe you can explain it a little bit more?

X_Tergwin_X
X_Tergwin_X Posted: August 5, 2007, 10:21 am
DELETED
lmartins
lmartins Posted: August 5, 2007, 6:08 pm

Great!

saigon
saigon Posted: August 6, 2007, 5:24 am

What is your proposal splitting up of share? how it will be fairly divided? pro rated on the prize and or expenses?

ccozad
ccozad Posted: August 7, 2007, 1:42 am

This might violate the terms of use for AdSense, not sure though, I would need to check.

Dutch_Vincent
Dutch_Vincent Posted: August 8, 2007, 3:01 am

Could you please elaborate a bit? It's a bit too vague, but if you mean what I think you do it's a great idea ;)

 

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