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Ideas

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SafeHaven Marketing Network

Submitted by: IMS
Created: Jun 5, 2008, 4:38 pm

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The Idea

It's about time someone remodeled the existing Affiliate Marketing Networks, so corrupted by an advertising mindset, into a model that works for both Affiliates and merchants. I therefore have formulated all the pieces necessary to migrate the easily abused advertising based model into a sales based model I dubbed The Safe Haven Network in early 2004.

The goal of this business plan is to make the vision and promise of the "pay for performance" advertising model into a entity that can't easily be manipulated by the bad actors playing on both sides of the ecommerce fence. Important to this endeavor was feed back from thousands of posts I made at AbestWeb's affiliate marketing forum since year 2000 concerning problems in existing network's sales reporting processes, merchant diversion tactics, shady forced return day cookie setting practices by both domain bound and BHO (Browser Helper Object) software affiliates. see http://www.ecomcity.com/safehaven-network.htm for details

I thought of this idea when I was...

Having to check and double check merchants reporting affiliate referral sales on Commission junction, Linkshare and BeFree networks.

Solution: Require all SHN merchants to place their product ecatalog items into a CyberMall shopping cart that is able to process sales from multiple merchants placed in a single shoppers shopping basket. Possible carts come from companies like http://www.Miva.com ,which allow quick existing ecatalog database uploads with separate merchant administration sections for each SHN merchant. Ability to personalize each merchant Mall storefront with HTML, artwork, navigation and unique look and feel is a necessary differenciator performed by merchant's staff. All affiliate coded referral links, to any SHN merchant, get sent through the SHN's Cybermall domain URL to the secure shopping cart for setting the sales tracking cookie. Option is available to notify each affiliate of a referral sale via e-mail with a fully functional merchant/affiliate sales report.

Comments Posted

headofideas Posted: June 5, 2008, 8:59 pm

I'm an affiliate with many merchants, mostly from Shareasale. Sharesale is supposed to send me a check when a purchase is made via my affiliate link. I can check my stats from each merchant. I like Shareasle because I can select the banners I want to place on my site. Unfortunately, I haven't receive any sales and don't know if my link is working correctly. Is your idea similar to Shareasale?

"Ability to personalize each merchant Mall storefront with HTML, artwork, navigation and unique look and feel is a necessary differenciator performed by merchant's staff."

Great concept

Selise Posted: June 22, 2008, 11:25 am

sounds like it could be a good concept..

kennybeck Posted: September 7, 2008, 5:59 pm

You sound pretty knowledgeable about this, since I have very liitle experience with it. Sounds good.

sfgamer10 Posted: November 23, 2008, 12:43 pm

cool idea wish you luck

wiseguy88 Posted: December 27, 2008, 1:56 am

somehow, what the inventors envisage is always different from how the end users use it.....e.g. dynamite invention by Alfred Nobel.

I think people will exploit loopholes when they find any.

Hello!

Ideas