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Advertising-eateries

Submitted by: torgrot
Created: Aug 4, 2007, 4:15 am

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The Elevator Pitch

For people eating out who want excellent but low-cost food the advertising-based eatery is a novel way that exposes customers to targeted ads. Unlike billboards and TV-ads our product is voluntary and placed within a positive environment.

The Idea

Reastaurants and eateries basing their income on serving excellent food for free or very low cost while surrounding the customers with paid advertizing.

I thought of this idea when I was...

looking at another person's idea for quotes to stick under bottles at restaurants.

The customer agrees to be exposed to advertising on everything from salt-dispenser to the water-mug and even in the arrangement of the food (sause in IBM letters or susages arranged in the name of IKEA etc.)

In addition live entertainment could be creative re-enactments by performers that match with what is being promoted on TV-channels at the time. This would give double (and positive) brand-recognition for the viewers.

Very useful for students that can't afford much in the way of foods but will become good consumers later, and novel for people to try even tourists perhaps (global advertizing brands). If the food is exeptional, high-end consumers would like to try it also. Nobody is rich enough not to want to save $50 bucks on a meal.

Perhaps customers could get more rebate for each time they or their friends use the restaurant to up the number of people exposed to the ads.

Lot's of interesting angles to this venture..

Comments Posted

vanhees Posted: August 6, 2007, 3:19 am

hmm
interestin'
Tommy

torgrot Posted: August 6, 2007, 5:28 am

Thanks vanhees.

It ties a little into the thinking behind low-costs airlines and such, where the product itself cost very little.

Best
Torgrot

PhilipH Posted: August 8, 2007, 2:06 pm

It works online, why shouldn't it transfer to the 'real world'? I've never seen it done - I wonder why that is?

torgrot Posted: August 8, 2007, 3:02 pm

Well I guess in some ways advert are there already, with the beer-labels and the different brands on the bottles and on the walls.

But all that seem food-related and not really openly advertized.

Even at a "MacDonalds" type of fast-food, advertizing seem to spin around it self, somhow a bit unesessary since they already are inside the place eating it's food..

evmark Posted: August 8, 2007, 4:59 pm

This is a very good idea, very simple, and effective

firefox Posted: August 8, 2007, 9:39 pm

Simple and nice. go ahead.

fossiloflife Posted: August 9, 2007, 5:38 am

like the wat it looks man!

fossiloflife Posted: August 9, 2007, 5:38 am

i meant *way*!

saigon Posted: August 10, 2007, 4:00 am

"...excellent food for free or very low cost while surrounding the customers with paid advertizing"

gee...i can really visualize this... i feel like eating to a so-so canteen and mummified by newspaper and magazine ads... i think i will be sick, trying to enjoy the food and yet bombarded by ads than a good ambiance i desired . Aesthetics and comfort is one essential in food outlets next to food of course.

torgrot Posted: August 10, 2007, 6:48 pm

Not if you are broke and hungry ;)

fddrummer Posted: August 10, 2007, 10:10 pm

An excellent place for bums to get a bite - nice...

Good idea though - seriously - How about using Microsoft's new surface computer to display ads and commercials while you dined...?

juanwalker Posted: August 11, 2007, 9:00 am

I'm hungry now, any ads?

SOCiETi Posted: August 11, 2007, 8:11 pm

Wow, its like the Dave Chappelle skit where he walks around a mall representing the internet, where there are ads and free stuff everywhere, popup ads happening in his face. This would NEVER happen except with food that is soo bad its usually free anyway. But this does give me a different IDEA, Thanks torgrot!

torgrot Posted: August 12, 2007, 2:18 am

You are welcome SOCiETi :p

DividedEye Posted: August 13, 2007, 9:30 am

I have seen this in local restaurants. Cheesecake Factory does a great job at this.

Kevin_Cox Posted: August 14, 2007, 10:07 pm

AKA a sports bar

GordonMcDowell Posted: August 15, 2007, 10:26 am

I think this already happens to some extent... product reps currently brown nose establishment owners (or threaten to withhold product if that doesn't work) to have their ads plastered on the walls.

Maybe a biz could act as a middle man and consolidate a bunch of advertisers together, in the same way bathroom advertising spaces are resold in bulk.

But I don't think the margin is there for this... because once you get beyond the standardized ad frames in bathrooms, you're dealing with too many one-off situations.

The best opportunity (i see) is to somehow have a rebate or credit earned (for next visit to restaurant) by visiting a URL suggested on the receipt which shows an advertisement. A GUID in the URL tracks who-what-where, and if the restaurant uses your software they'll know to offer a discount because the eater has witnessed the ad.

But no matter how or what you try, its all very slim margin stuff. Not a lot of money in making someone watch ads which are not target marketed.

Hello!

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