Ideas

I think most feedback sites have shown that people that want to complain are the ones who will dominate these sites. Does that mean every company is going to be in the Hall of Shame? Are there really many company's that would come on and comment on the feedback given? I think company's might read the feedback, but most would not want to comment on a site that's not their own.

Quote> "Interesting revenue models are possible."

Can you extrapolate? Thanks!

Regarding techguy's comments:
>"I think most feedback sites have shown that people that want to complain are the ones who will dominate these sites. Does that mean every company is going to be in the Hall of Shame?"

It will be important to design a community envirenment that is very focused on positive feedback, and expressly not on customer complaints. The site as I imagine it will make this very clear through its marketing message and feel of the site, the examples set by key members, and by directing people with complaints to the proper channels such as the Better Business Beurea or to the proper coporate contact. Also, policing of ideas can be done by all members by flagging such posts as being complaint oriented.

>"Are there really many company's that would come on and comment on the feedback given? I think company's might read the feedback, but most would not want to comment on a site that's not their own. "

Well, there are hundreds of thousands maybe millions of companies in the world. Most of them don't have the resources or the time or the desire to set up their own public customer relations system properly and police it properly. Many other companies will recognize the significant advantage this brings to consumers who now can come to a central place and not have to search for hours at every company website they have ideas for, trying to find out who to contact. The BBB serves as a centralized place for complaints, whereas we will serve as a centralized place for suggestions. Furthermore, this serves as a marketing tool for companies that use the system who can now accurately claim to be among the best companies in the world in customer communication. Where the consumers are, the companies will follow.

Regarding Aidan's question:
>"Interesting revenue models are possible." Can you extrapolate? Thanks!

Well, there may be a few paths that can be taken.

1) All Company employees will be able to post in a visible manner with their posts designated as coming from an employee. This is an easy enough system to set up because every employee will have a company email address and we will award this designation free to the company. However, if a company wants to have a more authoritative response, they can ask for a representative to receive a designated title of the companies choosing such as "customer relations manager". In order to validate this employee customerCEO will need to perform some additional work such as making telephone calls. This service will cost a fee.

2)Not every joe-consumer wants to publish their suggestion publicly. Some may wish to send a private message to a company representative and know when it is read. No one will be able to read this message until they are validated as a company representative. One or both sides of this premium communication can be charged.

3)Some ideas may lead to a large increase in profits for a company. If a customer's suggestion is implemented companies can be encouraged to compensate the customer who had the idea. This encouragement can come through a message of good karma that permeates the site and by rewarding any company who rewards a customer by lauding them prominently on the homepage, or conversely by publishing the company's name in a shameful manner when there are suggestions that have been implemented without compensation. Also, CustomerCEO can ancourage this process by contacting the companies directly. If and when compensation does occur, customerCEO can take a small percentage.

4)Companies can also pay for advertising on the homepage.