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Cambrian House began as a crowdsourcing community using a wisdom of crowds based approach to discover new business and technology ideas. These pages are being kept online as a technology demo to showcase Chaordix™.

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Podcast Syndication Service

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  • Submitted by: branchcut
  • Created: Jul 18, 2006, 5:06 pm
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The Idea

A service which takes selected podcasts and syndicates them by inserting targeted advertising or charging a subscription fee, and uses its marketing powers and distribution channels to raise the listener base dramatically. A portion of the advertising revenue would be paid back to the original author of the podcast. Once the service signed on a few popular podcasts, other podcasters would take notice and sign-on if the offering was attractive and simple. Allowing them to keep their current free podcast but offering a way to monetize it, without any work on their part, would be pretty attractive to most podcasters. The author could choose to keep the podcast free and simply let the syndicated feed insert advertisements, in which case the original unsyndicated feed could co-exist in parallel, or elect to have the syndicated podcast use a paid subscription model in which case the original free unsyndicated feed would need to be taken offline.

I thought of this idea when I was...

... wondering how long the top-tier indie podcasters are going to keep putting in the effort if they aren't getting compensated for their time and energy. Also I realized that there is room for a decent-sized handful of players in this space (think how many book publishers there are), and so even if its been done there is a good chance of succeeding. The crowdsource approach could offer a unique advantage over other competitors with less brain power to leverage: more programmers means more features and more subscription models or other novel means to monetization/compensation for the podcast authors. Perhaps some of the developers involved would be podcast authors themselves, and could craft their ideal subscription model and plug it into the system. For example, a subscripton model where a listener could freely listen to the podcast as long as they have it linked from their blog.


Comments Posted

Rizal
Rizal Posted: May 3, 2007, 9:19 am

dont really get it

branchcut
branchcut Posted: May 3, 2007, 4:32 pm

Basically a way for podcasters to make money. The service re-broadcasts the podcasts but inserts advertisements and pays a portion back to the original podcasters.

 

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