FAQ:
Q: What about conflicting companies?
A: Conflicting messages and branding are not going to be a problem. If there is a situations in which you don't want a particular advertiser to co-op with you. Ex. Your leading to competitors. You can simply get pared with another group of advertisers.

Q: What about long names?
A: If this is a problem a separate page can be made with all of the co-op advertisers links for each commercial with a short domain address.

Q: What are the sources for your statistics?
A: Just to name a few:
Zenith Media: http://www.zenithmedia.com
Nielsen Media Research: http://www.nielsenmedia.com
Readership Institute: http://www.readership.org

Q: Is this going to be a bunch of short ads or one long ad.
The main idea is to make one coherent long ad that will fit the entire regular time slot or ad space. There will be multiple companies advertised and each showings there message. However they will flow, it is not just a bunch of short clips. Although nothing is stopping it from being a bunch of short clips if the advertisers so chose.

I'm still not completely sold on the idea, but I absolutely love the effort you put into effectively presenting your idea. Awesome, such a refreshing change from ideas that people don't even bother to spell check.

So here's my 2 cents - I'm not an expert in this area but I work as a marketing manager at a big tech company, so I do know a little about the advertising world. There's a reason why major media reaches so many people: it's really, really, really freakin' expensive. I realize that you'll try to reduce costs by splitting it between several websites. But there is an inherent problem that you can't deny:

- If you split between a small number of companies, it will still be very expensive.

- If you try to split between a large number of companies, each individual message will get so diluted that it won't get any attention. I mean, I barely pay attention to a 30 second commercial, let alone remembering 30 businesses that get one second of air time apiece.

There is one way that this might be able to work. Take advantage of DVR technology and create a commercial that has a series of split-second frames, each frame containing an ad for a different company. Viewers who are watching regular TV won't even be able to see it, but for those with DVR, they might be curious enough to pause and go through it frame by frame.

You'd have to provide incentives somehow, though. Maybe something like "Somewhere hidden in these series of frames is a fake website. The fake website has a link that will allow you to enter a sweepstakes to win $100,000.". That will encourage DVR viewers not only to flip through frame by frame, but also pull out their laptop and visit some of the websites.

Good luck with this!

Average Price Ranges:
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TV: $90 to $2,500
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Cable/Satellite: $10 to $2,000
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Multinational: $20,000 to $300,000
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Infomercial: $20,000 to $250,000 (1/2 Hour to Hour+)
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Super Bowl: 2 to 2.5 Million
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Obviously time slots can very differently in price depending on the time, target market, viewer reach, the network, etc...

Each additional message can possibly dilute the message. However, you have to keep in mind that there is going to be a give and take. After all many companies can not afford an entire time slot or have the budget for producing the commercial by themselves.

Also, sometimes they can both help each other out. If the products are grouped right.

National Magazine Ads:
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Average: $500 to $20,000
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Inside Front Cover: $500,000
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Radio:
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$5 to $1,000
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Well thought....just an offline quesiton how did you made this LOGO thought only jpeg is accpeted?

Because jpeg is not the only format accepted.

Any ideas for names for what this service should be called?

Can someone comment and give me some feed back? Anything, I don't bite.

I like it,good idea i would like to use it...
mr innes

thecougar's idea about sending a compressed blast with 1 ad per frame and then having the "treasure hunt" idea for people with DVR's is GENIUS.
-that let's you slash the cost
-it becomes a novelty
-it would achieve major buzz

Without doing that it just becomes a throw-away commercial nobody would ever watch. But with thecougar's suggestion, this becomes an extremely interesting idea and viable given the prevalence of DVR's now and the greatly-reduced cost of the commercial compressing it. I don't know enough about the technology (is digital video interlaced such that stop frames would be hosed? i don't think so but not sure...).

The more I think about this the more i like. You'd have copycats immediately and going for the patent would take too long so picking the perfect name and defending the brand would be the approach. Expect a similar trajectory to MillionDollarHomepage.com. This could seriously work. good luck

sean

I don't think that it becomes "throw away". Multiple advertisers and passive advertisers (product placement) do work. Also, it is plenty of time to get your image through to a customer.

I know a few major companies have chipped in together for ads before and had extremely successful commercials.

Also, it dose not necessary mean it is going to be a bunch of shorts. Like I said before it could be a bunch of shorts but, it does not that to always be that way.

I need some clarification regarding your proposition. Would you offer a service that produced a TV or radio ad that includes multiple advertisers? If so, how much time would each advertiser typically get on a particular spot? Do you have any info on how long a particular ad must run to grab someones attention? Would your production company (if that's what it is) be web-based?

Would you offer a service that produced a TV or radio ad that includes multiple advertisers.
Both produces and gets the spot for the advert shown.

"how much time would each advertiser typically get on a particular spot?"
Depends on the media type, costs and number of contributors.

"Do you have any info on how long a particular ad must run to grab someones attention"
Well, that depends because there is no exact data saying your ad must be so and so seconds long to get attention. Also, it would depend on the target audience and ad medium.

I know that some companies like master lock managed to do a one second commercial. Major online companies like yahoo!, Google and ask made a few 10-16 second commercials. They all benefited greatly from the publicity.

The idea is to get your company on the map and say: Look at me check this out!

"Would your production company (if that's what it is) be web-based?"
Most likely yes web based. However it could possibly non-web based or both.