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Slingstone
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  • Submitted by: Slingstone
  • Created: Aug 13, 2007, 8:00 am
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Not freeish. Not freesque. It's free!

The Idea

A company focused on senior-proofing homes--tacking down carpets, motion sensor lighting, rails in the tub and stairs etc.

Falls are one of the primary causes of deaths among seniors, and they are the fastest growing segment of the population. The way i see it, the biz would be mostly a marketing and logistics company. The brand is marketed, but the work is coordinated and outsourced to medical suppliers etc that meet a set of strict requirements.

People baby-proof their homes, why not seniors?

I thought of this idea when I was...

I haven't a clue when or where I came up with this. I'm always thinking of ideas and this is one that has stuck with me for a while.


Comments Posted

ebriz
ebriz Posted: August 14, 2007, 7:39 am

i think this is a great idea with a definite market. letting others do the work while you are take the customers money is always a good business model too, you could eventually even build senior proof homes from the ground up, tailored for a particular person or couple, there's gonna be alotta baby boomers getting very old very soon, and something like this could make alotta money... good luck to you

Slingstone
Slingstone Posted: August 15, 2007, 11:15 am

thanks. and great advice on the senior friendly home! i love it.

superavit
superavit Posted: August 15, 2007, 1:43 pm

I beleive this elderly people monitoring system already exist.

fossiloflife
fossiloflife Posted: August 16, 2007, 1:19 am

think same as superavit

Sebtoast
Sebtoast Posted: August 16, 2007, 7:20 am

It probably exist, you just need to find their weakness and exploit it.
I would imagine that there is still place with all those boomer going old!

Kevin_Cox
Kevin_Cox Posted: August 17, 2007, 2:37 am

They all ready have it.

cRitter
cRitter Posted: August 17, 2007, 9:14 am

Cincinnati Bell Wreless recently started offering home monitoring systems (for reasons that do not entirely make sense to me). There might be a market in supplying these systems to wireless and broadband companies.

joyce
joyce Posted: August 17, 2007, 9:26 pm

I like this... it would give a good sleep and some rest for the care givers taking care of our elderly.

coolnerd
coolnerd Posted: August 18, 2007, 8:24 pm

Similar ideas are running around from some big players so it may have some merit. The trick is to get your marketing rolling soon before the gorillas have already entered the market.

I like the term senior-proof. Instead of locking the cabinets with the cleaning supplies I am imagining locking the shower so grandma can't use it when no one is around incase she slips. ;-)

Davelfc
Davelfc Posted: August 19, 2007, 5:45 am

I'm not sure if this has been done yet (probably has been), but it is a good idea in essence.

With the average age of the population rising this market has a lot of growth potential. You could also pick up a lot of ideas of houses which are tailored to people with special needs (blind people or people with a handicap).

I'm not too keen on the idea of old people proof houses though. When they die (which is bound to happen sooner than later!) the house would only be able to sell to a limited market. Best to keep your options open and only make it a temporary solution to the current occupant.

Slingstone
Slingstone Posted: August 19, 2007, 10:30 am

I have no doubt it's being done on a smaller, more fragmented scale, but as far as I can tell, there's no dominant brand in the space. As I said earlier, I would view it as primarily a marketing and logistics company linking customers with suppliers under an umbrella brand in the same way Home Depot, for example, sub-contracts out their flooring installations etc.

Coolnerd is right. One of the bigger risks is bigger players with deeper pockets entering the fray and squeezing you out, but it's more likely that the would monitor the smaller company to see how it goes and buy it at an early stage. For big companies, it's too expensive and too risky otherwise.

Also, the first out is likely to get the low hanging fruit and easy press, which would give the company instant brand equity. I saw Barnes and Noble burn through $100M trying to catch Amazon only 6 months into the game, but it was already too late. The internet really does make it a battle of ideas and positioning, so there's a huge advantage to being first--more now than ever anyway.

bcforrester
bcforrester Posted: August 20, 2007, 8:23 am

Sounds like there would be a good market here in Canada: Boomers getting older, the generation of seniors with the most amount of disposable income, plus very safety conscious. Get in there quick.

LisaS47
LisaS47 Posted: August 20, 2007, 5:02 pm

Considering what people will pay for childproofing, this seems like a great idea. The problem will be finding reliable subcontractors, particularly for the small construction type services.

Brenden
Brenden Posted: August 20, 2007, 8:07 pm

ok so its a good idea but how can we crowdsource this idea? it almost sounds like a company that you would have to start local then grown

Indiegrrl
Indiegrrl Posted: August 21, 2007, 9:59 am

This would be good for my mom.

mashersmasher
mashersmasher Posted: August 21, 2007, 2:22 pm

theres allot of companies ripping off elderly who just want a safe home. there also isn't a great deal of things already out there that arn't ourageosly expensive. i think your idea is a good one

dilipti
dilipti Posted: August 22, 2007, 9:17 pm

Hi, I'm new around here & this is the first thread I am readin.
I think it's a good idea - like mashersmaher said, there are a lot of rippin off going on there & it would be a good idea to offer something that is community-based & low cost but having the security & privacy that they require. So one question is - are you talking about senior proofing existing homes or are you talking of creating senior-proofed homes or both?

 

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