Big pay and little responsibility are circumstances seldom found together.

Napoleon Hill

Cambrian House began as a crowdsourcing community using a wisdom of crowds based approach to discover new business and technology ideas. These pages are being kept online as a technology demo to showcase Chaordix™.

Looking to harness the power of your crowd? Find out about Chaordix™ - technology that enables enterprises to get the most out of crowdsourcing.

Ideas

View next idea in this round »

The Marketing Place

Submitted by: _Matt_
Created: Jan 6, 2007, 7:11 am

Join Cambrian House

People

Ideas

Businesses

Connect with talented people. Collaborate on ideas. Realize your vision.

Not freeish. Not freesque. It's free!

The Idea

Online marketing ideas for products. The ideas for products and services need brandnames and marketing ideas. This would be a website where the marketing of products, brand identity and so on would be opened up to the power of the crowds. Companies would submit their un-branded products to the website (or produce that needs RE-branding!), upon which the crowd would submit their ideas and so forth on the marketing of the product/service. The best one, or the most popular idea as far as the community and the company are concerned wins, and get a slice of the revenue of the product/service. Expanded idea: http://oomattoo.wordpress.com/2007/01/08/in-the-pipeline-the-marketing-place/

I thought of this idea when I was...

Reading a book by Stephen Fry who was discussing marketing and how corporations tend to have bad ideas for marketing products: I mean; elephant.co.uk? Its terrible. More of the idea: http://oomattoo.word...the-marketing-place/

Comments Posted

Zackle Posted: January 8, 2007, 8:41 pm

Cool and fresh.

But there's a glitch here: unbranded products, online? What about trade secret protection? I don't think any company would want their product exposed before they know how to market it, do they?

Just my 2 cents ;)

_Matt_ Posted: January 9, 2007, 1:59 am

Zackle,

Cheers for your input :)

Can't unbranded products be protected by a patent application? I'm not really up on all the patent laws etc but I'm sure if the product was top secret they wouldn't want to use the site anyway..

Matt

gregpoirier Posted: January 15, 2007, 3:37 pm

I like the overall concept (very Wikinomics-eque). Companies open to this would need to be willing to take some risks. I don't see the concern being someone stealing the product concept. What would worry me more is cyber-squatters registering addresses for good names before the product owner could.......

fossiloflife Posted: June 13, 2007, 5:30 am

i donnu but i feel the ideais good ...but still i see problems of exposing a product b4 launch

vanhees Posted: June 14, 2007, 6:23 am

Looking at gregpoiriers point: it would work for sure for slogans.
Tommy

Moogy Posted: June 14, 2007, 9:05 am

Actually I see this as something that could work?

The problem would be NDAs.

If I want to brand a new product... I don't want everyone to know about it before hand.

So if you could solve that aspect of your idea... Then I think you have a chance.

]V[oogy

bshumate Posted: June 14, 2007, 1:48 pm

three words: eye. pea. nightmare!

;-)

saigon Posted: June 15, 2007, 5:56 am

Moogy,

... whats NDA?

PsychSplash Posted: June 15, 2007, 6:20 am

team up with marketing mob I reckon.

_Matt_ Posted: June 18, 2007, 5:42 am

NDA = None Disclosure Agreements

Fitzpatrick Posted: June 19, 2007, 8:18 pm

I like this idea. It gives power to the community!

Christine Posted: June 20, 2007, 10:07 am

team up with techguy and the marketing mob?

Hello!

Ideas