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Cambrian House began as a crowdsourcing community using a wisdom of crowds based approach to discover new business and technology ideas. These pages are being kept online as a technology demo to showcase Chaordix™.

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Gifts That Count aka GiftSpace

Kimaya
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  • Submitted by: Kimaya
  • Created: Oct 21, 2006, 10:30 am
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Not freeish. Not freesque. It's free!

The Idea

It's like MySpace for Santa Claus. Profiles: Complete a profile by entering major dates/info and selecting: job, hobbies, religion, likes, dislikes. Dates will prefill for regional and religious holidays; can opt out. Select a Wish List from affiliated merchant offerings, like gift registries for weddings, baby showers, etc. Relationships: Link to profiles and state the relationship. Reminders and gift suggestions (from affiliated merchants) will go out based on the profile's preferences, and what would be appropriate for the relationship. For example, anniversary gifts for coworkers may be a card, for a spouse it may be a vacation. "Just Because": Allow crowdsourced and merchant-sponsored Little Something gifts and ideas, which will go out to people based on their relationship, according to their preferred schedule (could also be random so it's less obvous/predicatable). Rank gifts/ideas on profiles, which will guide offerings for that profile and for that demographic.

I thought of this idea when I was...

Inspiration: Spoil My Spouse on IdeaWarz at http://www.ideawarz....ournament/matchup/28 Why am I submitting a new one rather than commenting there? I started to, then I realized just How Big what I had to say was. I didn't want to hijack that competition with my rambling, so I'm submitting here and linking there in case it can be used to evolve that idea. Background: I was always a pain for my parents to shop for, having a totally different set of values than they. Also, being an odd sort, I have no idea what kind of presents people will actually want. This all got me thinking about how the heck people like me could give and get gifts that actually mean something.


Comments Posted

techguy
techguy Posted: October 21, 2006, 1:34 pm

I had an idea that I had planned to submit an idea very similar to this, but I had been waiting. I guess I should have just submitted it.

Anyway, here's the ideas I would add to this idea. Take it for what it's worth.

You could store people preferences for gifts. For example, a list of sizes, favorite colors, other information. I never know what to get anyone either. Storing all of this information and being able to make it available to those you love would be great. It could also build on features like Amazon's book list (but it could go across all websites).

You can see the obvious revenue source from affiliate programs or advertising by products that end up getting purchased. However, I think there's an even more significant profit source from selling generalized information on people's preferences. For example, people in the 19-25 age group prefer green etc. I think a number of companies would pay good money for this type of market information.

Kimaya
Kimaya Posted: October 21, 2006, 3:00 pm

Ooo, freakin duh, of course size/color/etc. preferences! Definitely, yes, something to include.

I also like the aggregate data selling idea. I'd want to be very careful for it to be AGGREGATE, and not individual data, btw. I wouldn't want individualized data, mailing lists, etc. to be compiled and sold out of this. I'm fanatical about privacy issues. Very fanatical. :)

 

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