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Comparison Shopping Website with Appraisal

DividedEye
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  • Submitted by: DividedEye
  • Created: Jul 31, 2007, 2:47 pm
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The Idea

My idea is for a Comparison website that valuates the different specs of a product and returns an adjusted value. Much like the way comparable houses are appraised in real-estate. This site will run a comparable analysis of similar (but not the same) products.

Problem:
Anyone can tell you which is a better deal when comparing two exact products. If I was looking for a 40gb IPod, I would look for the best price on that model and buy it.

But when comparing various models how do I know if I am really getting a good deal compared to others?

Example: Mower A has a 13 hp engine, 35” cutting deck and is a lesser known brand. But only costs $600.

Mower B has a 15 hp engine, 36” cutting deck and a solid name brand for $800.

How much value does the 15 hp engine really add? How much value does an inch add? How much value is there in a name?

Solution:
Just comparing these two products it is hard to tell which is truly the better deal, but if we were able to load all the specs of these mowers and several other mowers we should be able to compare the different elements of the specs against the MSRP. We then can build a sliding scale on what value the various specs add to a product.

By running the comparison we may find that the average difference between 13hp and 15hp is $100. There is $25 difference in 35” and 36”. This would give the adjusted value of Mower B compared to Mower A of $675. Then it would be up to the consumer if the “name brand” is worth $75.

For the tool to work a lot of product specific information will need to be entered. (That is why God invented interns). The site would have to be focused on specific product types to insure enough brands are represented. (Laptops, cellphones, Mp3 Players would be good options)

The Application:
The application would be an AJAX enabled list of products with sliders allowing the user to weight what specs that are really valuable to them. When they select a model the application would automatically run the adjusted value for the other products in their list.

Then upon narrowing down the products the system would show a list of online shops that carry the item.

Also to insure the site is SEO optimized there should be several valuable and keyword rich articles on how to pick the best product (ie Mowers).

Revenues:
The main revenue would be affiliates for purchasing the product and adwords. Though as the tool gets refined to various product lines I could imagine the data would be useful to allow ecommerce sites to compare the products on their sites too.

The Logo

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I thought of this idea when I was...

I was the guy standing in front of Walmart, Sears, Lowes and Home Depot trying to figure out which of the many mowers was really the best value.


Comments Posted

firefox
firefox Posted: August 1, 2007, 11:48 pm

The idea is fair, but the scope is infinite. May be a better idea if you narrow down the scope and suggest a business proposition. Remember, that very few would pay you for a comparision, the revenue i can think of is - Ad revenue. But then again - SCOPE - Work on this one.

DividedEye
DividedEye Posted: August 2, 2007, 9:55 am

Thanks firefox

Your right no one pays for camprison, the revenue would be affiliate driven. Much the way epinions and shopping.com is.

Due to the amount of data required the rollouts would have to be Product line specific.

ThrasherC
ThrasherC Posted: August 2, 2007, 1:58 pm

Where do you plan to obtain the data for the products? Isn't this going to take an incredible amount of manpower to intially enter all that information?

DividedEye
DividedEye Posted: August 2, 2007, 3:52 pm

ThrasherC

Yes, you are correct there is a lot of data. I alot of it can be scrapped from the vendor's websites. Also if you only focus on products you can get an affiliate cut on it you narrow your product line.

I would imagine you would publish the added value of each part so the visitors could use it for their own use "in the field".

I used the mowers in the above example but I would imagine you would start with products that would likely be purchased online. Laptops and Desktops instantly jump to mind. How much does that added 1/2 gb of processor speed add when comparing an AMD to a Intel. etc.

DaveK
DaveK Posted: August 3, 2007, 10:42 am

I love number crunching ideas, I think you need to work on the algorithms required to process meaning from the data in an abstract way. If you can get it working in a spreadsheet your just a webdeveloper and a source database away from having the application running.

I'm still not sure how much revenue it could make but if you can make it popular, there will be a way to get value out of it.

saigon
saigon Posted: August 4, 2007, 1:39 pm

Buyer's guide webalogue?=)

thats cool...but a huge task..even annual coolest product guide frm Time magazine is no a walk in the park!
but most products form car to fons and household appliances are serious on this "as is pick it" spectacle of SWOT showcase :
check this:
http://www.ebac.com/guide-comparison.php
even Yahoo joined the bandwagon:

http://news.com.com/...-1024_3-5080009.html

PhilipH
PhilipH Posted: August 6, 2007, 4:21 pm

I see several problems with this. A couple have already been identified, but I think you need to be VERY sure you've addressed them:

- How will you generate all of the product-specific fields for the potentially infinite things one can buy?

- How will you harvest all of the data and convert it into a form that fits your database as defined above?

- How will you deal with the fact that different shops have wildly different pricing schemes and offer different extras packages, simply to make this sort of comparison difficult?

- How often will you be able to update all of this information?

ccozad
ccozad Posted: August 6, 2007, 10:46 pm

This tells you nothing about the lifetime of the product or reliability. I personally want the mower brand that my neighbor has that has run for years.

I personally could care less if I am paying $1 per GB of hard disk space for one drive and $.90 for another. I want to know which one has a higher failure rate.

I think you can do some number crunching, but right now I don't know your angles for comparing or weighting things... needs some more thinking.

DividedEye
DividedEye Posted: August 6, 2007, 11:12 pm

PhilipH

- We would focus on the 20% that represents the top of the market. Also we would focus on the devices that can be purchased through affiliate programs. The added value of each spec will be published so people can take the figures to their own shopping experience.

- We will focus on the MSRP and specs provided by the vendor. We will get them from their site or from the vendor alone.

- Since we will be building the product info off of the MSRP it really does not matter what the price is. When we load in the affiliate feeds we will get the sale price to keep those prices current. The added value of the specs will stay the same. The final sale price will be used to help define a "good deal"

- Depending on the popularity of the product lines would determine how offten the databases are updated. Probably quarterly. Things like laptops and other electronics should be able to be updated as they come onto the market. By using affiliate feeds as the basis of our database we will be able to be alerted of new products to load the specs into the database. The labor could be outsourced to do the reasearch and updates.

Thanks again for your comments.

DividedEye
DividedEye Posted: August 6, 2007, 11:19 pm

cczad,

You are right there are several motivating factors on comparing products for purchase.

The methodology for building the algorithm and values is based is very simular to home apraisal systems.

When they run a comparable appraisal on houses in your neighborhood they look at your house and what the houses near you have. If the house has one more bedroom then yours, the system would take away the assessed value of a bedroom. The goal is to find a comparable value to see if the house you are looking at is worth what you are paying.

This same methodology can be used for anything as long as we can figure how much the specs are worth and have enough samples.

cRitter
cRitter Posted: September 11, 2007, 12:25 pm

I generally trust the crowdpower behind Amazon.com. The only solution I'm looking for is a way to access all those peer reviews while standing outside of Lowes!

bcforrester
bcforrester Posted: September 28, 2007, 9:30 am

I agree with many of the comments above - there are literally infinite criteria people use to make decisions on whether or not to buy some particular product. How would you account for the "cool" factor or the fact that "all my friends" have that brand? I would definitely use this type of site but realizing the dream seems mind boggling.

jumper666jr
jumper666jr Posted: October 1, 2007, 11:39 am

the price is not the ultimate criterium sometimemes but it depends on various products

DividedEye
DividedEye Posted: October 1, 2007, 9:34 pm

understand jumper666jr, that is my point. I ould be willing to pay more for the better product, but when there are so many variables, which is the best a value.

 

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