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The Idea
Offer real, unsolicited video product testimonials to the vendors who produce those products.
- vloggers produce the videos by catching people actually raving about products they love.
- the videos are uploaded to the site.
- the vloggers get paid when a marketer pays for the use of a video.
- the site is a huge repository of testimonials.
Most would be product-specific, but others could be category-specific.
I thought of this idea when I was...
How many times have you been waiting in line at a restaurant or buying something in a retail store - listening to someone rave about the purchase they are about to make? These are the kind of unprompted, real, natural testimonials that product marketers would kill for.
Video recorders are more portable and widely available than ever before. Vloggers are commonplace and many people record news events and send them in to mass media outlets just for the glory of having them out there. If they were paid a small fee to collect testimonials, it might become a great hobby for a lot of people.
Comments Posted
Do you pay the people giving the testimonials?
I'm certain most vendors would flood the site with well-produced "testimonials". How do you filter out the self-serving submissions?
agree - hard to weed out the plants from real customers. testimonials are great but i think - reviews on amazon and other sites accomplish the same thing.
You may want to look at building this with Drupal CMS
roshu74, you may want to stop spamming and plugging Drupal CMS at every opportunity, or at least be a bit more subtle about it.
Here is a great example of the problem you will encounter of people putting their own testimonials forward.
How will you prevent this?
I have been working with a project called Sutori (http://www.sutori.com) which shares some elements of this idea. Consumers post customer experinces good and bad to build a goodwill index of brands. This is meta moderated by other users agreeing or disagreeing with the goodwill rank of each story.
I think it would be highly risky for a company to plant reviews on a social community type site. They could do serious damage to the image of their brand if caught. Haven't you ever seen the firestorm that ensues after a person edits their own Wiki profile?
I'm actually not talking about planting reviews or even paying people for them. I'm thinking more about "covering" products rave about and gathering very real testimonials.
You're thinking that these testimonials would happen spontaneously and someone with a video camera shoot them?
How about the authoral rights of the videos and its persons?
The privacy of the consumers will be nule!
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