Any visual or design in mind? We ususlly do the coin edge but yes i think there's a need for a specific tool for this!

i dont really think anythin of this idea! what kinda tool are u suggesting?

like a coin ...maybe a store promotion like circle k or 7-11....or your local lotto center a promo

It might be nice to combine it with a "lucky number" generator so when people are buying their scratchers they can also buy lottery tickets using their lucky number. Could have some market.

ccozad's got it nice

How about using the other end of the key. With the money you save on not buying a scratcher tool you can buy another lotto ticket!

i got one you can borrow if you need it.

Yeah, I've got one too.

It looks like a mini ice scraper hanging from my key chain.

I do like the lucky number generator suggestion!

OMG this is SO redneck! ROTFLMAO!!!

HerbCSO: NASCAR and canned beer are two of the biggest money makers in the world. You could do worse than targeting the redneck demographic.

I need this as permanent addition on my key chain!

I like it..load cards and more card based codes and suprises will in my lifetime.

Thanks for the caring on small details that would benefit the many.

Why not use a key

What is it??

It is a key chain tool to scratch off the shiny covering on

oops.... submitted by accident.. darn mouse...

Any way, the idea is for a tool to remove the covering on scratch and win lottery tickets. If these aren't familiar to you they usually do something like scratch off three spots and if they match you win that amount of money.

Yes a key would would work just fine... but people might buy it like they do other miracle inventions on informercials. It would especially appeal to slightly inebriated customers purchasing scratchers from liquor stores.

what would it look like?

This is a marketing challenge... and could be highly profitable if handled right.

Go ahead and have your fun make your comments .If yall think its a redneck idea so be it .

I was thinking about it as a promo item ,a giveaway .The parties that i had targeted to purchase the item would be California lotto,New York lotto,7-11. My reason behind my scratcher tool key chain was to make money by jumping on some of that lotto revenue band wagon.Check out these numbers see below:
The introduction of instant-win tickets that cost $10, $20 and $30 â€" and offer top prizes of $1 million or more â€" has set lottery sales on fire in many states. Scratch-off ticket sales soared 59% from 2001 to 2005. That's six times as much as the 10% increase during that time for Powerball, Mega Millions and other traditional lottery games that are decided by drawings.
Casino-gambling revenue, meanwhile, increased 49% since 2000 to $55.3 billion in 2005, according to the 2006-07 Indian Gaming Industry Report.
Lotteries contributed $16 billion to state budgets last year, or about 1% of the total. Two-thirds of that revenue went to education. That makes the games an important funding source for schools in many states.
Scratch-off tickets have outsold traditional lotteries since 2004 and now account for 55% of lottery revenue, according to La Fleur's Magazine, which tracks lotteries.
The trend is likely to continue as more states introduce pricier scratch-off tickets. Fewer than half of the 42 states with lotteries have introduced $20 tickets. California's most expensive ticket is $5 because of legal restrictions.
The popularity of $10, $20 and $30 scratch-off tickets caught many lottery officials by surprise. The games, which have limited numbers of tickets, have sold out unexpectedly quickly.
"It's instant gratification," says Bobby Heith of the Texas Lottery. "People like big prizes, and they want to know immediately if they've won."
Texas has two $30-ticket instant games underway, including the "Vegas Action" game, which offers a $3 million prize. The state also offers three $20-ticket and six $10-ticket games.Okay here's some numbers for our Candian friends .Almost 75 percent of Canadians have played the lottery, according to a study by Leger Marketing. In Ontario alone, more than half of all adults play at least once every two months and almost 25 percent play once a week, according to the Ontario Lottery and Gaming Corporation (OLG). In Atlantic Canada, 75 percent of adults play at least once a year. Last year, Lotto-Québec's sales hit $1.8 billion.
It appears that what unites this country from coast to coast to coast is the thrill of choosing six or seven numbers and waiting for the balls to drop. There is no clearcut demographic when it comes to lottery players. Wealthy, poor, male, female, young or old -- everyone shares the dream.Lotteries have been a national phenomenon since 1969. Today, there are five lottery corporations -- British Columbia Lottery Corporation, Western Canada Lottery Corporation, OLG, Lotto-Québec and Atlantic Lottery Corporation -- which oversee regional games, such as scratch cards, while national games, such as Lotto 6/49 and Super 7, are run by the Interprovincial Lottery Corporation. During fiscal 2005, total lottery sales in Canada hit $8.2 billion, according to the North American Association of State and Provincial Lotteries. The numbers are the bottom line .Sorry if my idea was to redneck.

No need for apologies! Ignore the haters......

What I would do is learn a little bit about making plastic molds (to make it your self) or how to submit a product for production (so a company that already makes plastic parts can do it for you). Order 10,000 of them, get some stickers to decorate them with and just start trying to get gas stations and liquor stores to start carrying them.

Sounds you have a winner on your hands :)

Just for the record Cynthia, I didn't think it was redneck. You're right about the lotteries, and it's hardly a redneck market. My comment was only in response to Herb, pointing out that even if it was redneck, that's a great market in itself.

I already have spoke with Pollard Banknote
Lawrence Pollard and Don Sawatzky V.P.Sales & Mkt (U.S.):

Pollard Banknote is a privately-owned Canadian company, specializing in the printing and graphic design of high-quality security products, including Instant Lottery Tickets, Break Open/Pull Tab Tickets, Promotional Games, Pull Tab Vending Machines, Instant Ticket Vending Machines, and Lottery Management Services.

Ihave a patent pending and i am in touch with Manufacturing â€" High Quality, Low Cost offshore manufacturing. Asian manufacturing costs with the convenience of a USA company. Lower volumes than traditional Asian mfg. We can assist in design, manufacture, packaging and shipping.
(603) 660-0232
www.ARC-Marketing.com

I was very non-chalant on my pitch it was half ass .I made no effort.So i needed some feathers ruffled.

BUT WHAT I NEED NOW IS HYPE! DO YOU GUYS KNOW WHO THAT GUY IS THAT DOSE THE HYPE ?

Rizal has a bazaar posting to hype anything you want for $10, here is the link...

http://www.cambrianh....com/bazaar/view/11/

But hey, if cambros are involved I can hype things too :)

OK HOW MANY CAMBROS?IS RIZAL DOING IT IN CAMBROS ALSO?

WHAT ABOUT 5 AND YOU REALLY DO A GOOD JOB AND IF I LIKE IT I LL PAY YOU TO DO IT AGAIN

I ONLY HAVE 15

I didn't think it was redneck. Of course redneck does sell so should it matter if it is. I think it can be done cheaply and people love cheap little gadgets. Could be an interesting dollar store find.

Why would they buy a tool when they could use a coin.
Also, why would the lottery company make a tool for promo? Why would they not just give away a free ticket.

I don't think it will work.

Please finish your Elevator Pitch

I don't think this idea needs hype at all, but strictly saturation and distribution, and being dirt cheap. Getting your product into every single outlet that sells lotto tix, and getting them placed right by the register. I'm sure that's not as easy as it sounds, though I know nothing about it.

I'm not trying to be mean here but brutally honest so hopefully you won't take offense - but this is the kind of ridiculous trinket that plenty of people will buy, whether out of whimsy, ignorance, compulsion, habit, superstition, inebriation, or any combination thereof, but NOT because it's actually some great or sorely needed product - hence I wouldn't bother trying to 'hype' it.

I'd say to spend as absolutely little as possible on design, production, and packaging, get that Asian sweatshop to make a whole poop-ton of them, make it a franchise system or pyramid scheme and see how many people you can recruit to hawk these things to lotto ticket vendors. Or contact the drivers that deliver lotto supplies to outlets and try to rope them in. This seems like the kind of gamble that only pays off at a grand scale.

thumbs up

its got to have more value than the scratch. I like the idea earlier that it generates numbers for you.

What about reminders too? OH Lotto 649 is coming up better buy your ticket NOW!