TOdd,

This is cool but it seem crossing the boundary of SPAM guidlines ( if am not mistaken) for CH standard...

Nevertheless i like this...question comes to my mind is how do you measures...surveys?

Intersting.
Tommy

Todd,

To explain Saigon's comments,

What are you looking for from the crowd on this? Are you looking for a yay or nay if this is a good idea? Are you looking for collaborators?

This is more of a consultancy-based project rather than a technological one. I think it's important to consider long-term shareholder satisfaction over short term financial obligations; but, standardizing this isn't something technology will readily solve.

Check out B-corps.

Who specifically is the target audience?
What do you want that target audience to do?
What are your goals with this?

echo.... echo... Todd, where are you? I would love to hear your thoughts on the comments.

Thank you for your comments. I appreciate both your insights and your questions. First, I'll try to answer your questions:

saigon: "how do you measures... surveys?"
Answer: Read my paper "Measuring Trust Indicators for Customers" at http://trustenableme...rs_for_Customers.pdf

ccozad: "What are you looking for from the crowd on this? Are you looking for a yay or nay if this is a good idea? Are you looking for collaborators?"
Answer: I am looking for both, especially the latter. I already have a major university on side for the theoretical research. I am now looking for partner to help me establish the commercial Institute that conducts the benchmarking discussed above.

Selise: "Who specifically is the target audience?
What do you want that target audience to do?
What are your goals with this?"
Answers: Large corporations are the most likely to engage in this kind of research. They will participate in research projects and subscribe to benchmarking reports. My objective is to develop several lines of business that help organizations improve their business performance by optimizing the trust of their stakeholders by providing: professional services, business information services, application services, licensing of intellectual property, and product sales.

Now to respond to your comments:

saigon: This is cool but it seem crossing the boundary of SPAM guidlines ( if am not mistaken) for CH standard..."
Response: I am not sure I understand what you mean.

vanhees: "Interesting"
Response: Thank you (I think).

mgruen: "This is more of a consultancy-based project rather than a technological one. I think it's important to consider long-term shareholder satisfaction over short term financial obligations; but, standardizing this isn't something technology will readily solve."
Response: It is many things. It starts with research and education and evolves into tools (see http://trustenableme.../governing.html#GLM) and ultimately into ASP/SAAS-based infrastructures ala eBay.

I hope this helps clarify things. I welcome your follow-on questions and comments, and would be pleased to elaborate privately for anyone interested in contributing to the business.

BTW, what does one have to do to improve their idea's vote score?

- Alex

To improve your score develop a pack of faithful groupies and have them flood the site :)

Kidding aside, here are a few tips:

1. Know your voting audience. There are a lot of programmers, web designers and graphic artists on the site. So solving a problem partially or completely using technology has appeal. If part of your solution includes new web technologies, mobile technology or other technology, you will get some immediate hype.

Now this point is not merely to pacify the "geeks", there are also very real business cases for leveraging technology to accomplish your idea. Technology has the power to leverage a global economy and reach customers that would not be accessible other wise. The technology portions of your solution will also scale well. That can scale and "blow up" garner the attention of the crowd more important investors.

2. Be responsive to comments and concerns. Don't let too many negative comments build up.

You are off to a good start with your response above. Keep it up. My observation is that the crowd will needlessly tear your idea apart if they feel it has been abandoned.

3. Get people involved with your project.

Then you don't have to babysit your idea all the time. You'll have some folks on your side who might be able to say something a little differently to connect with the crowd. People are much more likely to hype and support your idea in their sphere of influence if they helped build it.

* Ideas that scale well and "blow up" garner the attention of the crowd and more importantly investors.

ccozad, great feedback. Thank you!

You're welcome :) I raised my vote just because you are responsive. Things are already looking up!

Sounds promising!
Trying to read between the lines here, from both the idea and the group's comments, so i may be off a bit...but I think the idea is expressed in a little bit too specialized technical language for the average CH user to be able to easily see how they (we) could pitch in and help out.

I feel like what the idea is hinting at but not claiming explicitly is to bring web 2.0 to the world of business performance reporting (eek - BPR). That is, to improve, streamline, enrich, and facilitate BPR using the internet and emerging or newly existing online technologies.

I do think ccozad's 'know your audience' advice is wise, and that, given what ccozad has said about that audience (he seems more knowledgeable there than me, but that sounds about right), you may want to reframe your idea with a focus on what and how CH'ers can contribute to the project (that probably being nuts & bolts programming & tech dev, as well as packaging, marketing & design)

doublelibra, I get get it. Let me give it a try in this response. With the feedback I receive, I'll modify the pitch. Here goes:

The Idea

A global institute that uses Web 2.0 and other information technologies to provide large organizations with near real-time benchmarking of the trust indicators their stakeholders (customers, investors, workers, suppliers and communities) are relying on in order to support the organization's business.

How does that sound?

- Alex

I am a bit confused :

Quote:

"A global institute that uses Web 2.0 and other information technologies to provide large organizations with near real-time benchmarking of the trust indicators their stakeholders (customers, investors, workers, suppliers and communities) are relying on in order to support the organization's business.

How does that sound?"

It appears to me as if you are considering starting quite an elaborate polling service. i.e. customers of multinationals(international, multi cultural and multi lingual), Investors (again international, mostly anonymous, since the majority of shares are held in street name ) workers, (again International),suppliers (international) and communities(whatever that means) ?

Assuming that you could get a reasonably accurate pole, considering all of these variables, and also assuming that you could convince a multinational as to both its validity and value to shareholders. What is the next step. ?

Is it perhaps to use the data in order to assist the multinationals in refining their "Spin" ?

Trust is a big issue for me in my organization right now - ie senior managers do not trust the masses enough to allow us to use web 2.0 apps such as wikis, social bookmarking etc. Do your surveys look at organizational trust at this level?

CharonV, it would be a combined polling and tracking service. The scope of research services would be phased in over time. The first step is to establish an academic institute to research the foundation trust dynamics in support of the Trust Enablement Framework. The next step is to set up the Center for Trust Enablement that will conduct benchmarking of conditions for trust. The following step is to implement technology that will monitor conditions for trust being provided by organizations and the resulting changes in behaviour of targeted stakeholders. The information will help organizations optimize the trust indicators being relied upon by stakeholders in order to achieve specific business objectives. Optimal results are unlikely to be be "spin". Instead, they will provide more transparency about the organization's commitment to delivering expected value.

bcforrester, yes. The surveys look at the conditions under which senior management could trust employees to use of these technologies productively. BTW, management mistrust of employees sets the tone from the top that gives employees reasons to, in turn, mistrust management. This feeds on itself iteratively to create an unhealthy culture that stifles honesty, openness, sharing, collaboration, initiative and innovation.

Todd,

Agree with your assessment of the negative affects for lack of trust. Our organization is a "need-to-know" and I am trying to change the culture somewhat to "need-to-share". However it is an uphill battle. We have some small pockets of sharers but no large foothold overall.

Spam