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  • Submitted by: mlimotte
  • Created: Dec 7, 2007, 4:38 pm
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The Elevator Pitch

For philanthropists who want to encourage their friends to help society as well the SocialHeroes Badge is a Facebook App or widget that proclaims it's owner as being a hero. Unlike t-shirts or other marketing our product will rely on free viral marketing driven by social awareness..

The Idea

Leverage the power of viral marketing via social networks to increase social welfare participation.

Create a badge or widget for public profiles like Facebook, personal blogs, etc., to honor every day heroes and thereby encourage additional participation.

For example, if you register on the National Bone Marrow Donors list that makes you a hero. Or even if you just donate blood. Add this badge to your profile to let people know how you're helping the world. Besides letting your friends know what you've done, you're also encouraging them to participate as well.

The badge would be a graphic. A "SocialHeroes" logo with personalized text ("James is a hero-- National Bone Marrow Donor"Wink; a smaller, embeded 32x32 logo for the program they participated in (following our example, that would be the National Marrow Donor Program). Clicking the badge would bring up a page with information on
a) This badge/widget/app
b) The particular donor program - what they do, how you can help and so on.

* Personalized text for your particular donation
* Donor program specific mini-logos
* If Hero has participated in multiple programs, give them options: display multiple badges OR rotate through a set of badges
* [Not sure if this is important or not?] Self pro-claim your action, or verify against some database (if we can get access)
* Different SocialHero logos (brands) for different categories of donation (e.g. a green badge for financial donation; a red one for medical donations-- cord blood donor, organ donor, etc; a blue one for time donations).
* An invite function, so you can invite your friends to add the app and become a donor in your particular program of choice.

Organizations that want to participate would register with SocialHeroes by providing a mini-logo, a program name, a URL for more info and maybe a few other key fields.

I thought of this idea when I was...

While watching <a href="http://www.marrow.org/NEWS/News_Releases/2007/cnn_heroes_viewers.html?src=youngwonder">CNN Heroes: An All-Star Tribute</a>.

Comments Posted

ccozad Posted: December 7, 2007, 4:48 pm

I like it.

vanhees Posted: December 8, 2007, 6:38 am

me too

DavidDubree Posted: December 8, 2007, 9:47 am

Great idea. Very viral. Something acutally useful in the world badges, awards, etc.

Promotes the right stuff. Count me in.

Summertime Posted: December 9, 2007, 1:30 am

I bet groups like Habitat for Humanity would pay to have this method to recognize their volunteers in this small way. We should work out how to make it easy for large organizations to use, so they outsource this to "SocialHeros".

Goosie Posted: December 12, 2007, 2:08 pm

Yeah, like this to.

Better than producing plastic batches!

A sort of banner you may use in your profiles.


mlimotte Posted: December 12, 2007, 4:53 pm

Assuming we don't force verification. I.e. anyone cam proclaim themselves to be donor to organization X, then large organizations (or any org) would simply need to supply:
- a Logo
- a URL

If verification does seem important, then we would need for them to open up access to some database for us.

It would also be nice if they alerted their members/readers to the existence of the badge, so people would know to add it. I think this just means providing a small banner ad they can place on their site or an image they can print on physical brochures.

mlimotte Posted: December 12, 2007, 4:57 pm

I think it's easy enough to build.

How would we introduce it, though? Do we need to get some organizations on board first? Or just release it on Facebook and let people sign up and self-proclaim for whichever organizations we pre-configure on our own?

Might be easier to approach some of these organizations after we have an installed base.

Another important aspect is the need for tracking. Any clicks through the badge to a donor organization should be creditable back to SocialHeroes.

mlimotte Posted: December 12, 2007, 5:32 pm


I wouldn't expect any direct revenue. Mostly a public service. Probably do it as a not-for-profit.

Although once there is some industry acceptance, might be possible to charge a small fee to organizations for inclusion in the program to be used to cover expenses. Or might be able to make money from lead generation if that doesn't cause trouble with privacy issues.

Kevin_Cox Posted: December 13, 2007, 2:50 am

There are all ready lots of image badges and avatar sig for this stuff if you want. So, been done.

Brenden Posted: December 13, 2007, 7:22 am


Just because a company is Non-Profit dose not mean they have no money. I think you could still charge these company's to use your product, (not much) but enough to keep the lights on.

DavidDubree Posted: December 13, 2007, 7:46 am

Charge them an award fee. Everytime someone reaches a milestone, send a fancy looking award print to his/her company with an invoice. I think most would pay. Especially if it also recognizes the company they work for.

Sole_Cross Posted: December 13, 2007, 8:21 am

I like it but your there is some flaw in your business model considering you dont intend to make money for them?

stevesitv Posted: December 13, 2007, 12:17 pm

How about a BusinessHeroes badge?

PhilipH Posted: December 13, 2007, 5:12 pm

How about a system where you nominate your friends rather than yourself?

sistoza Posted: December 13, 2007, 11:58 pm

I like PhilipH comment...

darlinglilred Posted: December 14, 2007, 10:03 am

I'm kinda bored of the whole proclaiming you're a do-gooder stuff.
Personally I do quite a bit of charity work and donate to various causes but I think it's rather tacky to brag about it.

mlimotte Posted: December 14, 2007, 1:51 pm

darlinglilred - If it was just bragging for it's own sake, I would agree. But the idea here is to motivate others to contribute as well.

PhilipH - Good idea. I'll have to think about how to incorporate that concept.

Steve- Not sure how the BusinessHeroes badge would work.

Sole_Cross - Not all business exist to make money. As long as they don't lose money, they can operate for the social good. [Note: Not that I'm against making money... I just don't think this idea is going to do that.]

Kevin- It's all in the details. The subtleties are what make an idea work. In this case, the experience would be optimized to leverage one social contribution and the friend-network to stimulate additional contributions.

Gods_Light- True. Perhaps charge for leads or new donors that they sign up as a result of the badge.

Summertime Posted: December 14, 2007, 3:43 pm

Not-for-profit means you put it back into the company, but they can and fully intend to make money. Also, individuals in the company can earn a competitive income (and even get rich; not that it is their only goal). I read where non-profits are collaborating with for-profits and not necessarily asking them to “donate for the greater good”, but rather, showing them how to do good and make money at it. That is why I think big non-profits might invest in this to promote what they and their volunteers are doing. But note, you need to show the big companies how it is better and easier to outsource this to "Social Heroes".

fossiloflife Posted: December 15, 2007, 1:42 am

wow i too like this one! the only sensible of what i have seen so far :)

techguy Posted: December 16, 2007, 12:07 am

Stop bragging on this idea about how you do good. Doing so proves you must like the idea.

jobby Posted: December 17, 2007, 1:15 pm

So it's an ego massager? Doesn't sit right with me personally.

iLabrador Posted: December 18, 2007, 3:59 am

Why not have this as a feature for hypeshere of Rizal?

ooper Posted: December 18, 2007, 8:39 pm


Nobel idea, original.

Got my vote ;)

motiggidy Posted: December 19, 2007, 10:43 am

This should clearly be a donation widget if possible. Something where you can donate right from the page to any of a number of charities.

vizminda Posted: December 19, 2007, 11:11 am

Hail to our modern day Heroes!


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