Ideas

Surely any fair trade label with any realmeaning should guarantee that workers have not been exploited. This smacks of tokenism to me.

Anathema, how about this. Fair trade is a small market of goods that hardly compete in terms of design and shops filled with token culture items. With us in the picture we make the world a much better place. This allows us to also target a market of people who "kinda feel bad but I really like Reebok!" which is a huge market, we can make a huge tangible difference.

Can you get products that qualify as fair trade, will be desirable to people who want Nike or Reebok, and don't cost an order of magnitude more than exploit-ware? If you can find the products, I think the site would be very successful.

Interesting concept.

it is very hard to control that textile factories and big brand companies to not do ethically wrong made clothes. as the market tighens everyone wants to buy cheap clothes. but to buy cheap clothes you have to create it cheap...

so big companies always wanna make money. and will never stop wanna make profit..,

so there will always be holes.. once you tap in someones business. another business is started to do exactly the same

I am all for projects that can make a meaningful change to the status quo and at the same time redress the imbalances... so good luck on this

how do YOU make money of this?

Gods_Light:
We would invest fair profits to make money. Being transparent and open to insure this is done in a moral and fair fashion, aligned with our ideals.

Rizal:
We would champion fair trade and be donors for the likes of amnesty international. We would lobby government with a strong financial backing.

Micco:
we sell clothing actually made by sweet shops, we diffuse this ethical issue by fair reimbursement to effected community's which produce these goods and will actively champion changes in worker rights. This will be an integral part of our mission.

intrestin!

Patmania: we sell clothing actually made by sweet shops, we diffuse this ethical issue by fair reimbursement to effected community's which produce these goods and will actively champion changes in worker rights. This will be an integral part of our mission.

I think that's a very good solution - accept that the sweat shops will exist but pour the profits back to them. That's a solution you can make work.

Cheers Micco. I definitely think it can be made to work.

http://www.joinred.com/

Now [red] smacks of tokenism. FairTradeFashion would be not be a "PR to make the brand look good..." but a campaign for real change. [red] has a fantastic image and feel, FairTradeFashion would aim to be just as "Trendy" but far more pure with its intention.

Patmania, I like this idea. Socially concious or not I am concerned with the revenue model.
I think that it is high time that business start taking a stand against social injustice. Yet this is best done by choice. I think that your idea will graner a significant audience to start change.