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Cambrian House, a digital "suggestion box" of sorts that has gleaned international media attention and been dubbed a major name to watch in 2007.
Calgary Herald, Jan 2007

Cambrian House began as a crowdsourcing community using a wisdom of crowds based approach to discover new business and technology ideas. These pages are being kept online as a technology demo to showcase Chaordix™.

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Website Voucher Widget

PsychSplash
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  • Submitted by: PsychSplash
  • Created: Jul 3, 2006, 6:20 am
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People

Ideas

Businesses
Connect with talented people. Collaborate on ideas. Realize your vision.
It's free! Like love in the sixties!

The Idea

Program/Widget/code that allows a company to place a voucher on their website. Visitors to the website see the voucher, can sms a codeword to a central number and receive the voucher on their phone. They present this voucher at the store when making a purchase. Companies can update and modify the voucher to suit their website as well as change the conditions of the voucher (e.g., 30% off or 2 for 1) easily by downloading new code. Companies can also display their codeword in standard advertising (e.g., sign in store, advertisement in local paper). Customers who see the advertisement SMS the codeword and receive the voucher. Customers can SMS the voucher to whoever they want (it is just an SMS) so the company gets exposure as people share the vouchers. Revenue: - Company pays yearly fee to obtain a codeword. Website tools allow them to generate the code for their website as well as advertising/print materials.

I thought of this idea when I was...

companies need a new and interesting way of distributing vouchers/special offers


Comments Posted

kshex
kshex Posted: July 25, 2006, 10:54 am

I like it, but if the voucher is on your phone how would you redeem it? How would this make money?

TomW
TomW Posted: July 30, 2006, 11:18 am

I think this idea is a good start, but is missing some sort of "secret sauce" -- there is just more to do with the SMS market.

Kshex: I get a Bed, Bath, and Beyond coupon mailed to me every month offering me 20% off my total purchase. "How does Bed, Bath, and Beyond make money?"

This idea makes money the same way coupons make money: people see the ad, get it sent to their phone, and then go buy it. The margin still favors the business.

That being said, the trick with this idea is to make it more geographically contextual. I should walk by a store that has bought into this plan and get a text message from them with a 20% off coupon.

PsychSplash
PsychSplash Posted: July 30, 2006, 5:36 pm

HI Kshex and TomW

thanks for taking the time to comment

kshex - voucher is redeemed at your local store. Once you have the voucher on your phone, you show it the next time you make a purchase at that store and receive the discount. If it is an SMS, you can forward it to friends. The idea for businesses is that their voucher gets sent around through the SMS system.

TomW - I agree, there is a bit of marketing and additional thought required to really spice up the idea. I like the geographical-delivery system but wonder how difficult this would be to implement. Stores could definately advertise in their store window that they are part of the scheme to drive traffic to their website.

The key to the idea is that sites have the voucher prominently displayed on their website. By using a small bit of code to implement the voucher, it would be possible to create a search engine that looks for that bit of code, that is, you can now find geographically relevant companies who are offering discounts. Moving it to your phone is just part of the idea to make it easier to carry around multiple vouchers.

drjay
drjay Posted: February 12, 2007, 11:25 am

I like this. The idea is definitely coupons/vouchers for the 21st century. It also gets the users to interact with the brand- which is always a plus in a world with so many items fighting for our attention.

Jay

 

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