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Cambrian House began as a crowdsourcing community using a wisdom of crowds based approach to discover new business and technology ideas. These pages are being kept online as a technology demo to showcase Chaordix™.

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Widget Whiz

thecougar
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  • Submitted by: thecougar
  • Created: Mar 29, 2007, 7:42 pm
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Connect with talented people. Collaborate on ideas. Realize your vision.
Not freeish. Not freesque. It's free!

The Idea

You're cool. Why not make some cash off your popularity? Let's say you spend 3 hours a day on MySpace. You've got hundreds of friends and tons of visitors each day. You're a marketer's dream - getting a widget on your page can start a viral chain reaction. That can be extremely valuable to the widget owner. And since you were instrumental in getting it into the public eye, why shouldn't you get a piece of the pie?

My idea is a platform where widgeteers looking for an audience can post their widgets and offer a cash-per-click rate. You choose cool (or high-paying) widgets to display on your site, and for each user that clicks-through, you get paid. The best part? The MySpacer doesn't need to embed each widget in their site by hand. Instead, they do a one-time embed and the site automatically feeds the selected widgets to your site. You'd be able to swap out poorly performing widgets and pick hot new ones as often as you want through the IamCool site.

I thought of this idea when I was...

building a widget site and trying to spread the word by befriending popular MySpacers. Unfortunately, IamNotCool.com and therefore was unable to get much traction.

Still need help visualizing this one? Think AdSense for widgets.


Comments Posted

drh
drh Posted: March 30, 2007, 8:00 am

I lile the idea, I think there is another idea on here that is quite similar, I belive it's called the Blog marketing Machine, in the projects section. Might be worth taking a look and combining ideas as I think there is some overlap between the two.

I have actually eveled some software that tracks click thoughs (and more importantly sale conversions based on these click throughs) for a project a long time back which could potentially be adapted for something like this so would be keen in getting invloved if this gets turned into a project

fish99
fish99 Posted: March 30, 2007, 2:09 pm

I love it.

Popularity should be paid...although if you get paid too much, you may no longer be popular (ie sell-out)

Fine line but I think it would work.

izjay
izjay Posted: March 31, 2007, 4:40 pm

Great idea!

Jay

Rizal
Rizal Posted: April 28, 2007, 7:32 am

well that is already in progress of what we are creating launching live very soon... we dont call it to be cool. we call it the hype...

http://www.hypesphere.com

Fitzpatrick
Fitzpatrick Posted: June 27, 2007, 1:06 pm

You make this idea sound like everyone will be able to make a lot of money when that isn't the case. In order to make "good money" you would have to have TONS of people visit your site (more than most people have in any friends list).

As far as paying people to click, you would have you offer fractions of a very small fraction penny, otherwise you would be losing out on your fraction of a penny.

This idea would work well to help people make some change and perhaps a few dollars, but only a select few will be able to make good money.

thecougar
thecougar Posted: June 27, 2007, 1:53 pm

Fitzpatrick - I respectfully disagree. The economics of this would work very much like AdSense. Google makes billions because content creators are willing to spend money to bring attention to their products. Attention is very valuable. For example, the average valuation per user for a large social networking site (Facebook, for example) is around $10 - $20 PER PERSON. I think many widget owners would be willing and able to provide somewhere in the neighborhood of $.5 to $.10 for each clickthrough.

I agree that it wouldn't be enough to be a full-time job, but could probably be enough to make $20 - $30 a month, which isn't bad for the target demographic of teens/young adults.

JelmerBV
JelmerBV Posted: June 28, 2007, 5:04 am

Cool idea!

Croaky
Croaky Posted: June 28, 2007, 2:43 pm

I really like this. Any focus on widgets is a good place to be right now. Read Dave Weinberger's blog or http://scripting.com/ and you'll see those thought leaders are really big on widgets.

steveszat
steveszat Posted: June 29, 2007, 3:08 pm

One problem: I'm not cool either. Can you think of a way to make buck out of being an unpopular nerd?
Great idea though. How do you plan on enticing cool people to sign up for it?

TheDorito
TheDorito Posted: July 1, 2007, 10:56 am

A widget widget. Sounds interesting.

That gives me an idea for a widget widget widget which compiles all of your widget widgets into one widget.

Cool idea. Keep working on it.

thecougar
thecougar Posted: July 2, 2007, 4:01 pm

TheDorito - You know how I roll, baby. I'm so meta it hurts.

Kevin_Cox
Kevin_Cox Posted: July 2, 2007, 9:33 pm

Companies all ready pay bloggers and forum posters to talk about them in a positive way.

thecougar
thecougar Posted: July 2, 2007, 10:06 pm

KC - Yes, but is there a company that pays people to display their widgets?

I totally agree, companies like PayPerPost are out there - and doing *very* well (over $10M in funding to this point).

eKKeNomo
eKKeNomo Posted: July 3, 2007, 9:28 am

i like this!

darlinglilred
darlinglilred Posted: July 3, 2007, 11:00 am

Would it work on more than just Myspace? Say Facebook perhaps?

thecougar
thecougar Posted: July 3, 2007, 3:13 pm

DLR - I'd have to dig into the API and TOS for Facebook, but I imagine that it could be done quite easily. Great idea, thanks!

 

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