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Comparison-focused Product Mgmt System
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The Idea
THE PROBLEM: Currently, online retailers are forced to either spend many hours creating custom content for side-by-side product comparisons, or are forced to do little or no product comparisons. Retailers with small, focused product lines (such as the manufacturers themselves) can easily afford this, but their solution doesn't scale. This means large online retailers (more than a couple thousand products, for instance) have no affordable way to provide end users with side-by-side comparisons of similar products. . THE SOLUTION: Create a bolt-on package that allows for easy back-end administration of these dimensions of product data and simple display on the consumer-facing website of product line comparisons. For easy integration with existing systems, it will exsist as a standalone app with supplied API libraries in all common languages (PHP, Perl, Python, Java, .Net).
I thought of this idea when I was...
I was trying to buy some hardware online at a place like Amazon. If you don't already know what you want to buy, you're screwed! . If you go to a manufacturer's web site, such as Palm, they can easily break things down for you: http://www.palm.com/us/products/compare/ . But they don't compare their products to other manufacturers' products, and getting your head wrapped around the differences in quality and cost for various printers by different manufacturers is far from easy. . Yes, Consumer Reports offers this in spades, but I think many large-catalog online retailers would pay for a system like this, especially if it was easily integrated into their existing product management infrastructure.
Comments Posted
hrmm ..like motherboards, video cards, DLP LCD/plasma tv's, digital cameras, banks, online brokers, fertilizer, grass seeds and everything else under the sun?
I know I've seen some commercial shopping cart apps that boast product comparison in their engine.
Aidan: Sure, but (as far as I know) they're standalone turnkey e-commerce apps that require you to use their whole package. They don't solve this specific problem and plug into your existing product mgmt infrastructure.
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