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Buy It Online.com

thecougar
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  • Submitted by: thecougar
  • Created: Mar 24, 2007, 10:01 pm
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It's free! Like love in the sixties!

The Idea

Picture this scenario. You're at a store and you find something you want to buy, but you think you can find a better price online. You just pull out your cell phone, take a picture of the UPC bar code, and text the pic to BuyItOnline.com. The system reads the code, searches an online shopping database (such as Froogle), and replies with a text message with the online prices and retailers.

Buy It Online is a classic "win/win" scenario. Consumers have a simple way to potentially save money on major purchases, and online retailers have a way to deliver their products to users who are looking to purchase that exact item. This solves a major problem with buying products online: you can have as many pictures as you want, but nothing beats going down to the store and checking out the options yourself.

Additional features could include the ability to purchase the items directly from your cellphone or online reviews of the product sent to your phone.

I thought of this idea when I was...

thinking of problems that I currently have that could be solved by technology. This is a big one for me, I hate buying something from a store and then finding out later that I could have ordered it online and saved a fortune.

Like this idea? I post a new startup idea each day on my blog: http://www.astartupaday.com


Comments Posted

siddey
siddey Posted: March 26, 2007, 5:32 am

You could also include the state / suburb you're in so as to receive comparisons from stores that are within a reasonable radius of your current location.

thecougar
thecougar Posted: March 26, 2007, 2:00 pm

Dude, that's a great idea!

jord
jord Posted: March 26, 2007, 11:22 pm

I was actually thinking of this a while back..However wouldent the camera on the phone have to be quite a high res?

inet
inet Posted: April 12, 2007, 3:21 pm

barcodes are unique. comprising of country codes, etc. if every barcode is unique for a product type then maybe instead of taking the picture you could use a shortcode to submit the barcode. This would cut cost significantly as a picture would need to be scanned after submission to retract the bardcode. Even if barcodes are similar you could ask them to submit some additional information that distinguishes between similar items i.e. the brand, model, etc

Brenden
Brenden Posted: April 17, 2007, 11:20 am

my friends mac has a program like this, takes a pic of the bar code and he finds the best prices

E115
E115 Posted: April 18, 2007, 7:29 am

This is a great idea, and I expect I would use it.

Three points to consider:
We’re very close to the point where the traditional barcodes will soon be phased out in favour of cheap microchips.
Some products particularly electrical have more then one barcode; I’ve seen some cases with 3. Finding the correct one might be irritating in some cases.
Big web name like eBay or Google would launch similar services if a success and then become the norm.

anathema
anathema Posted: April 20, 2007, 3:17 am

This is a good idea and open source software already exists to do the low level processing: http://sourceforge.n...ts/barcr-reader/

Several databases exist for tying up the barcode with a product name which you could search for on froogle but I don't know how complete they are.

I think we could have a prototype up and running pretty quickly.

What would be the business model? I think that setting up your own price comparison engine would be too much work so a deal would have to be done with one of the existing ones.

dawnzig
dawnzig Posted: April 23, 2007, 8:13 pm

AWESOME!
As a matter of fact, I was thinking about this just the other day--not this product, but wishing I could compare the prices I was looking at in-store with online ones.
I do have newbie type questions, tho....would this software run independently of wifi/i-net connection, or would yer PDA, etc., have to be connected to run this? (Cuz then it's dependent on people with access to data plans/wifi/i-net access, no?)
And/or would it search through the actual phone/service connection? I wonder cuz most big-box stores are problematic for signal issues even on a PDA.
I don't know enough about prog'ing to understand exactly HOW this would work, but I do LOVE the idea!!! :)

mmarrone
mmarrone Posted: June 6, 2007, 3:46 pm

Ok. I think this is a great idea, and Im pretty sure this has or is being done now? If not, I guess that just proves this idea is a good one...

Peregudov
Peregudov Posted: June 6, 2007, 8:09 pm

Great idea for the search application.
It seems to have been made available for certain phones in 2003:
http://www.mobiletra.../barcode_scanner.php

Not sure if it had been commercially accepted for anything as huge as what you are talking about.

Dmitriy

Entreprenew
Entreprenew Posted: June 6, 2007, 11:16 pm

I didn't think you could do that. In thinking about it more and realizing how a barcode works I can see that it is very possible. You would need a good resolution though wouldn't you? How finicky are those bar codes anyway? I would use this process.

Moogy
Moogy Posted: June 7, 2007, 1:37 pm

The idea of taking a picture will be a problematic one.

I'm not sure Wal-Mart would want us taking pictures of all their goods and send the info across the net.

Try bringing in a camcorder in one of these stores an see how far you will got before being arrested by security.

To be honest I would just use my phone the browse froogle for the object.

Nobody could stop for that.

]V[oogy

gzep
gzep Posted: June 7, 2007, 6:08 pm

ok. some new phones can ALREADY 'read' the barcodes.
IE they don't store the picture, just the numbers!

This idea could work, but savvy retailers would hide any barcodes on larger items real fast!

If this idea became very popular, then the non-online shops would all go out of business, then the idea will fail totally.

Success guarantees extinction!

Buy the darn things locally, from a local merchant, not a super/hyper market and keep local business alive!

Do you really want to force the place you live in, to become a slum???????

Seriously??? (I'm not even a retailer)

thecougar
thecougar Posted: June 7, 2007, 11:39 pm

Thanks for the comments, everyone! Quick clarification on a few points.
1. Although there are currently phones that have internet access or can read barcodes, the majority of phones out there just have a simple camera. That's an important part of this idea, to make this functionality available to the masses.
2. gzep - I do get your point to support local stores, but this was meant more for major purchases that are made at a big-box retailer (Best Buy, Wal-Mart, etc..). This definitely wouldn't be worth the hassle for smaller items found in your neighborhood market.
3. With respect to phone quality, resolution is improving by the minute. I'll admit that reading barcodes from low-resolution photos is not an easy comp sci problem to solve, but it's definitely not impossible. Plus, there are a few new barcode proposals out there to solve this exact problem - http://en.wikipedia.org/wiki/Semacode

CraigH
CraigH Posted: June 8, 2007, 2:34 pm

Great idea!

TheGuru
TheGuru Posted: June 10, 2007, 9:08 pm

nice idea, but many cell carriers charge quite a bit for a photo upload - as high as a buck! plus you will need a dataplan and decent enough browser to review the results on a 240x240 pixel (or smaller) screen!

glenneo
glenneo Posted: June 11, 2007, 11:38 am

I like the idea. I recommend doing as much as can be done in software on the phone. i.e. process the photo on the phone to get the bar code id and reduce the air time needed.

Nokia already has RFID (The next generation bar code) reading capabilities on some of their phones (http://www.rfidjourn...ticleview/834/1/1/). However, bar-codes are still simpler and cheaper and will be around for a long time.

Consider also that many phones will soon be or are GPS equipped. Sending a position along with the bar-code to a central server means localized pricing information could be retrieved.

ChrisJ
ChrisJ Posted: June 11, 2007, 12:51 pm

Love your idea - Good luck!

saigon
saigon Posted: June 11, 2007, 9:14 pm

not bad...

davidwei
davidwei Posted: June 13, 2007, 12:07 am

It seems to me the big box retailers would fight hard - and have a logical point - they are spending money to display the products for you.

LoveTech
LoveTech Posted: June 13, 2007, 3:31 am

In the Philippines it will cost you P5 ($0.11) to send an MMS. So maybe the product is applicable to big items such as furnitures, appliances, etc. You can't do that with grocery items here.

How soon RFID will replace bar code? That is a consideration for investors before they place their money.

vanhees
vanhees Posted: June 13, 2007, 4:13 am

Good one LoveTech. RFID is on the fast move. besides that: often the item is displayed in a shop and not always the box, containing the barcode.
Tommy

vanhees
vanhees Posted: June 13, 2007, 4:15 am

The mobile would need GPS to find the good deals in the neighbourhood.
Tommy

 

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