A market is never saturated with a good product, but it is very quickly saturated with a bad one.Henry Ford
Cambrian House began as a crowdsourcing community using a wisdom of crowds based approach to discover new business and technology ideas. These pages are being kept online as a technology demo to showcase Chaordix™.
Looking to harness the power of your crowd? Find out about Chaordix™ - technology that enables enterprises to get the most out of crowdsourcing.
According to Jeff Howe, who co-coined the term in a Wired Magazine article (June 2006), "crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call".

Attracting a large number of community members is an important strategic objective to the Cambrian House business model so we're extremely excited these days by the increasing occurrence of terms such as "crowdsourcing", "participation age", "connect-and-develop", "wisdom of crowds", "web 2.0", etc.

iStockPhoto began in 2000 as a place for designers to swap images for free, then later moved to a credit system through which users could pay $1 for the use of an image. The site spread through word-of-mouth and has developed a loyal cadre of contributors who frequent the site's message boards and give each other advice and feedback on their photography. iStockPhoto is recognized as one of the first companies to embrace “participation” and has recently been acquired by Getty Images for US$50 million.