If you launch a successful startup, years from now the odds are you’ll look back on it and note how it wasn’t what made you money. Your pursuit of the original idea will likely either reveal a flaw, or expose you to a more compelling idea which is profitable.

Investors know this. Which makes direct communication between investor and entrepreneur essential. They are investing in you as much as they are any idea or technology.

All of a sudden, as soon as you talk to an investor, there’s this massive disconnect. That massive disconnect is why its so hard. Its not really about being smart at finance. And they’re not really trying to be smart about technology. Everyone’s just trying to get comfortable to make the investment. -MJ

As much as a potential investor cares about the technology you’re pursuing, they want to know they can work together with you when unforeseen circumstances arise. Your business may unexpectedly change, but you won’t.

This entry was posted on Monday, May 5th, 2008 at 4:03 pm and is filed under Startups / Entrepreneurship. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.