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Don Tapscott, author of Wikinomics, hosted by Cambrian House

On Monday, February 26 Cambrian House hosted our first Cambrian Lounge event. Check out the video below!!

We hope to use it as a launching pad for further networking events that will bring together people from the business, tech and investment communities to support entrepreneurial spirit, network, talk shop, and pitch and grow ideas.

The first event was held in our home town of Calgary, Alberta, Canada. We invited Don Tapscott, best selling author of Wikinomics: How Mass Collaboration Changes Everything, to speak to members of Calgary’s tech and business community.

It gave us a chance to tell Calgarians about Cambrian House, and get them excited about crowdsourcing. Moving forward, our goal is to host Cambrian Lounge events all over the place and invite our community members to drive the topic, speakers, etc. But, one step at a time, as they say! We’ll keep you in the know, I promise.

Don provided loads of information about Web 2.0 and why traditional businesses need to accept the reality that consumers are taking on a more active role; and that opening up to the crowd beyond your building’s four walls can result in major successes.

As he believes in the freedom of information in our collaborative world, we’ve made the entire presentation available. Check it out (it’s 83 minutes, but we’ve provided a breakdown below for ease). Be sure to pick up the book too.



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If you have difficulties playing the video, please try playing a copy hosted on Google Video, or contact us.


00:00:00   Opening titles while JR interviews Don Tapscott. “Companies that figure it out like Boeing, Proctor and Gamble and Gold Corp. are the ones that are succeeding, and those that don’t are starting to be the ones that fail.”
00:00:13   Sean Wise the host of Dragon’s Den, introduces Don Tapscott. “If the 90s were all about outsourcing, the new millennium will be about crowdsourcing.”
00:04:18   Don Tapscott. “Cambrian House is a company I’ve been following since its inception.
00:06:05   This is becoming a new mode of production. The new web is beginning to fundamentally change the deep structures and architecture of the corporation.
00:06:51   4 big drivers causing a perfect storm. Technology drivers: “The Thing”, high speed, geo-spatiality, true multimedia, web services and integration.
00:17:35   Net Generation. Growing up Digital. School enrollment demographics. “Time online is not time taken away from playing with your friends, its time taken away from television.”
00:32:26   Social Revolution. “Its how the old HTML website that viewed the web as being about presentation of information was eclipsed by the XML based community that harnessed the power of self organization.”
00:35:17   Economic Revolution. Crowdsourcing as natural extension of decreasing transaction costs which have been steadily dropping ever since industrial age. Industrial Age. Extended Enterprise. Business Webs. Mass Collaboration.
00:40:11   Naked Corporation. “Fitness is no longer an option.”
00:41:10   Sharing.
00:43:13   Think Global, Act Global.
00:45:10   Digital Conglomerates.
00:46:35   Gold Corp. Rob McEwen publishes his geological data to allow peer review.
00:49:05   Peer Pioneers. Wikipedia. Spike Source. Top Coder. Zopa. Marketocracy. Ideagoras. Prosumers. Second Life. The Grey Album.
00:59:00   Sharing of Science, the Science of Sharing.
01:00:07   Open Platforms. Amazon API. Pikspot. Boeing. Chinese motorcycle industry.
01:02:40   Wiki Workplace.
01:03:49   Crisis of Leadership. “Leaders of the old paradigm are often the last to embrace the new.” “Leadership can come from anywhere.”
01:06:41   Crowdsourcing, Google Maps and Katrina.
01:08:26   Questions and Answers. Politics. Clinton Whitehouse. Week long discussion on The Digital Divide which never happened.
01:11:40   Tagging. XML. Spam. Angelina Jolie. BS detection.
01:15:06   “How are we going to keep out the bad guys?” Craigslist. Intellipedia.
01:19:16   Sean Wise on IdeaWarz, the Cambrian House idea filtering mechanism.
01:21:08   Brian, Shelley, Martin and Michael. “Bar is now open, please begin your mass collaboration.”

icon for podpress  Don Tapscott Presentation - Audio Only: Download
icon for podpress  Don Tapscott Presentation - iPod Large: Download
icon for podpress  Don Tapscott Presentation - iPod Small: Download
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33 Responses to “Don Tapscott, author of Wikinomics, hosted by Cambrian House”

  1. gordonmcdowell Says:

    If anyone is already neck-deep in crowdsourcing, I’d recommend checking out the content at 00:36:17. Don explains crowdsourcing in the context of continually dropping transactional/collaboration costs since the industrial age. Why did companies start focusing on core-competencies in the 80s and outsourcing in the 90s? Because the cost of moving processes outside the boundaries of their own corporation kept getting lower and lower. Crowdsourcing is the next step in this process.

  2. scullen.ca - Author of Wikinomics, Dan Tapscott speaking in Calgary Says:

    […] liminally Author of Wikinomics, Dan Tapscott speaking in Calgary […]

  3. Gods_Light Says:

    WOW what a amazing speaker! I learned so much… I am in that under 25 group. His points were right on… I am going to buy this book when I get some spare change (poor college student) unless CH has some still left over and wants to ship one my way lol JK.

    CH keep up the good work and thanks for keeping us in the loop!

  4. Author of Wikinomics coming to Calgary « Kempton’s blog Says:

    […] March 13 update: Cambrian House has posted Don’s presentation that night (the files are *Big*, even the small podcast is over 350MB). Enjoy. […]

  5. KMC Says:

    Thanks for posting this. it’s in our community blog along with another recording of his and Dave Snowden’s. Tiny academic point: I think he’s talking about Williamson, not Coase around 58:00. Same diff .. Companies existed in the early days to reduce contract negotiation time and costs. If you followed the movie “the corporation” you might think that these days companies might serve more to separate the companies liabilities from the founders personal wealth.

  6. Niamh Redmond.org Blog » Blog Archive » Wikinomics is Changing the World! Says:

    […] 2007-02-26 Don Tapscott 82 minute presentation on Wikinomics, hosted on Google Video and Internet Archive (mpeg4 and Windows Media Player) […]

  7. Direct Wikinomics hosted by Cambrian « de Innovatie Says:

    […] clipped from www.cambrianhouse.com […]

  8. :Wa-Mx: El blog de Culiacán » Blog Archive » Wikinomía Says:

    […] 2007-02-26 Don Tapscott 82 minute presentation on Wikinomics, subido a Google Video t Internet Archive (mpeg4 y Windows Media Player)(en inglés). […]

  9. Rebuilding the World « Lean and Kanban Says:

    […] Here is an older video that also talks about Wikinomics, just as good but more detailed. […]

  10. Tópicos de Marketing Digital UC » Confianza para hacer Wiki Says:

    […] En el caso de Gold Corp que menciona Don Tappscot me imagino si se hiciera en chile, un concurso público para buscar yacimientos de oro para afrontar problemas de crecimiento que presenta la empresa, para esto la empresa decide poner a disposición publica toda la información geológica de la empresa para que cualquier persona busque la “mina de oro”. Funcionaría en chile? o trataríamos de aprovecharnos de la información? Emprenderíamos nuestra propia compañía con la información disponible?..las empresas están dispuestas a entregar toda su información al público?..son preguntas que me hacia cuando leía los capítulos. […]

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