Once in a while, I will go to a conference and meet someone who won’t tell me what their startup does because they’re afraid I’ll steal their idea.
This is the wrong attitude when starting a company. Having someone copy your idea is the least of your worries. Instead, you should engage as many people as possible to get feedback on your idea.
At Startup 2006, Reid Hoffman recommended entrepreneurs ‘value speed and intelligent feedback over secrecy‘. Here are four reasons why idea secrecy hurts startups more than it helps:
1. Someone else has probably already thought of your idea.
We would all love to think that our ideas are truly unique. But in reality very few ideas are one of a kind.
If you don’t share your idea, you won’t have a chance to find out if anyone is thinking alone the same lines (i.e. competitors or potential partners).
It’s too easy for programmers to put their head phones on, disappear into the tree house, and emerge 2 years later with the end all be all product. That’s why the first release of your product should be embarrassing.
Get it out there. Promote your idea like hell. And see if ANYONE is interested.
2. You lose a golden opportunity for feedback.
Overly optimistic entrepreneurs tend to shun critical feedback on their ideas. This is dangerous because one of the best things an entrepreneur can do with a new idea is share it with as many people as possible. Think of it as a free market test and invite harsh feedback on why it couldn’t possibly work.
This isn’t intended as an exercise in discouragement. Rather, it is a form of critical thinking that many starry eyed entrepreneurs pass on because they are so convinced their idea is the next YouTube. By being overly secret with your idea, you pass on opportunities to engage smart people in meaningful discussion around it.
Besides the lost critical thinking, you also lose out on karma. By sharing your idea with as many people as possible, you don’t give the universe an opportunity to conspire for you and drop you hints on how to get what you want. Who knows, that guy eating lunch by himself might be your next tech lead or investor.
Share your idea - the universe wants to conspire for you.
3. Your idea isn’t what you think it is.
While you certainly need an idea to kick things off, most startups end up looking vastly different then when they started. Your job is to figure out as quickly as possible where the real opportunity lies.
The more people you talk to about your idea and the sooner your release your product, the faster you can zero in on the true value it holds. As quickly as possible, you need to find that tipping point or break through that turns your idea from a vitamin into a pain killer.
4. Ideas are cheap. Execution is everything.
There’s a reason why VC’s look so hard at who they are funding as much as what they are funding. They know it’s the founder and team that are going to make or break the venture.
An idea without a strong executing team is like a rocket without jet fuel. It may look nice on the launch pad, but chances are it’s not going very far. The world is full of great ideas. What the world lacks people who can execute them.
Secrecy in today’s flat world is largely dead. Openness and transparency is where it’s at. You’re much better off getting feedback from as many people as possible and pushing your product out the door quickly.