A business that makes nothing but money is a poor business.
Henry Ford
How we view the world.
- The universe is abundant
- It isn't a zero sum game – everyone can win.
- Act as though karma exists
- Doing good to others is its own reward, but the ROI is a nice bonus.
- People are inherently trustworthy
- We give folks the benefit of the doubt.
- Intent matters
- You are what you think.
How we work.
- Operate on fact, not forecast
- Don't become emotionally attached to any one idea. Test, don’t guess.
- Employ intense candor
- Life's too short. We are neither a consultancy, nor the UN.
- Fail fast
- We're not afraid to fail our way to success. When we don't know the answer, we try something.
- Optimize for the user
- What’s better for us may not be better for the user. Always side with the user.
- 'Flintstone' first - automate last
- Have humans do the work first. Only automate if it's worth automating.
- Be borderless
- Pwn conventional wisdom. Think outside your preconceived notions and thoughts. There is no spoon.
- Work it out on paper
- Experience it manually.
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